Members to benefit from industry research and consumer insights, starting with Indian Consumer Behaviour report
Bangkok, Thailand, 2014-1-16 — /travelprnews.com/ — The Pacific Asia Travel Association (PATA) is pleased to announce the renewal of its partnership with PhoCusWright, the leading global travel industry research authority. The affiliation will help deliver key research findings on the Asia Pacific travel marketplace.
Commenting on the announcement, PATA CEO Martin Craigs said: “PhoCusWright is a globally respected pioneer in travel industry research and consumer insights. Research is fundamental to PATA’s mission as a leading trade organization. The partnership therefore supports PATA’s commitment to educate its members and industry at large and continue its role as a thought leader in the region.”
As part of the partnership, PhoCusWright will offer Asia Pacific research highlights to PATA members.
PATA is also pleased to support a recently announced PhoCusWright special research project, Indian Consumer Behavior: Holidays and Travel Packages. The research study explores various factors that make holiday travel and packages so attractive to Indian consumers. The report identifies how travel and tourism companies can effectively tap this segment. The research reveals:
-Top domestic and international holiday destinations for Indian travellers
-Distribution channels used in holiday planning and purchasing
-The shifting influence of online and offline platforms and much more
Chetan Kapoor, PhoCusWright’s Research Analyst, Asia Pacific, said: “Notwithstanding the rupee depreciation, the appetite for travel remains fairly resilient among Indians, especially across hotels and holidays segments. Moreover, travellers are increasingly getting comfortable with buying non-air segments online. Even devices and marketing channels such as mobiles, tablets and social media are converging and will play a seminal role in the holiday planning and booking process. There is an immense opportunity for suppliers, intermediaries and tourism boards to drive consumer engagement and inspire them through compelling content.”
Sponsorship opportunities are available. Please contact PhoCusWright’s Virendra Jain, Senior Manager, Business Development, Asia Pacific at email: vjain@phocuswright.com. Tel: +91 9167 456 457.
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About PATA
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters organise travel industry training and business development events. ThePATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ mobile devices anywhere in the world. PATA’s Head Office is in Bangkok.
About PhoCusWright
PhoCusWright is the travel industry research authority on how travellers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness. The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. PhoCusWright is a wholly owned subsidiary of Northstar Travel Media LLC.
Visit www.phocuswright.com
