Sofitel and French Bloom Partner to Offer Luxury Non-Alcoholic Experience at 120 Hotels Worldwide
(IN SHORT) Sofitel, the renowned international luxury hotel brand from France, and French Bloom, a sophisticated alcohol-free sparkling wine brand, have joined forces to provide guests at Sofitel’s 120 hotels worldwide with an elevated and inclusive beverage experience. Their collaboration aims to promote conviviality for non-drinkers and those moderating their alcohol intake. Together, they introduce the “Golden Kick,” a non-alcoholic cocktail for Dry January, celebrating the intersection of French tradition and innovation. French Bloom offers a premium collection of alcohol-free organic sparkling cuvées, made from dealcoholized French chardonnay and pinot noir. This partnership reflects their shared goal of celebrating moments with equal pleasure and redefining conviviality in hotels for all guests, whether traveling with family or friends.
(PRESS RELEASE) Paris, France, 2024-Jan-17 — /Travel PR News/ — Sofitel, first international luxury hotel brand to originate from France, and French Bloom, the French sophisticated alcoholfree sparkling wine created by Maggie Frerejean-Taittinger and Constance Jablonski, partner to offer guests of the 120 Sofitel hotels around the world an elevated and inviting beverage experience that promote inclusive conviviality for non-drinkers and those moderating their alcohol intake. Together they present the first non-alcoholic cocktail for Dry January: the Golden Kick.
Celebrating French heritage
Both brands embody the incomparable intersection of French tradition and innovation. Each Sofitel hotel honors its French heritage, defining it in the unique local context. From interior design details inspired by the famous Gaudi in Sofitel Barcelona Skipper to cherry blossom croissants at Sofitel Seoul, or panetone with foie gras at Sofitel Rome Villa Borghese, each Sofitel is at thecom intersection of two interlacing diamonds, the cultural link behind the Sofitel logo, where French zest shines a light on the local culture. French Bloom offers its premium collection of alcohol-free organic sparkling cuvées, made from dealcoholized French chardonnay and pinot noir. 350 years after the discovery of French sparkling wine techniques, French Bloom benefits from the knowledge acquired in the fields to elaborate a new excellence of the French celebration, without alcohol this time.
Elevating the moment for everyone
Sofitel and French Bloom share the same purpose of celebrating big and small moments with equal pleasure. This partnership is aiming to gather loved ones and celebrate without moderation, in the true style of French art-de-vivre. More than two years of research and development and several technical innovations were necessary to achieve the balance and aromatic complexity of French Bloom Le Blanc and French Bloom Le Rosé dealcoholized organic wines. French Bloom’s team of experts developed new techniques and creativity inspired by the wonders of nature to sign a recipe as sophisticated as it is unique. Thus, the structure of the organic sparkling wines reach a noble character comparable to those of champagnes, fine wines and spirits. To respect the integrity of the flavors and offer the healthiest sparkling possible, the organic wines undergo a manual dealcoholization process which results in 0.0% alcohol content. Together they reinvent the codes of conviviality in hotels for moments of pleasure shared between everyone – family and friends while traveling or celebrating.
The non-alcoholic Signature Cocktail for Festive Season and Dry January: the Golden Kick
With the Golden Kick, Sofitel and French Bloom partner to celebrate the art of encounter, where every moment blooms and every guest belongs. The partnership starts with a signature non-alcoholic cocktail for the festive season as a tribute to Candle Ritual, an experience marker in Sofitel hotels creating a magical atmosphere as dusk descends, inspired by Paris tradition to illuminate its streets after dark in the 1860s. French Bloom created thus a reflection of warm glow of candles in a glass with a gold looking cocktail «Golden kick». The perfect drink for Festive season and Dry January available in Sofitel properties (Le Blanc, ginger, peach).
Practical information
French Bloom’s collection of alcohol-free French sparkling wine is now available in-room in the minibar to complement the alcoholic & soft offer and in the more than 280 bars and restaurants of Sofitel hotels.
About Sofitel
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France, with more than 120 chic and remarkable hotels in many of the world’s most sought-after destinations. Sofitel exudes a refined and understated sense of modern luxury, inspiring heartfelt encounters blending a touch of French elegance with the very best of the locale. Sofitel also includes a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and storied past. Some notable hotels in the Sofitel portfolio include Sofitel Paris Le Scribe Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Legend Old Cataract Aswan, Sofitel Mexico City Reforma, Sofitel Legend Santa Clara Cartagena, Sofitel Legend Metropole Hanoi and Sofitel Ambassador Seoul. Sofitel is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
About French Bloom
French Bloom, the alcohol-free organic French sparkling wine Maison, was born from the collaboration of lifelong friends Maggie Frerejean-Taittinger and Constance Jablonski, who reunited in Paris in 2019. Maggie, Director of the Michelin Guide, was expecting twins, while Constance, determined to prioritize wellness amidst her modeling career, shared their realization that elegant, festive, non-alcoholic beverages were notably absent from social gatherings, sparking the idea that would become French Bloom. Since its October 2021 launch in France, French Bloom’s alcohol-free sparkling wines have expanded to over 28 markets, swiftly establishing a new category and earning the title of market leader in the super-premium 0.0% sparkling category. Crafted and bottled in the picturesque Southwest of France, French Bloom pays homage to natural winemaking methods while audaciously pioneering a new savoir-faire. In an industry traditionally dominated by men and within a particularly conservative sparkling wine market, Maggie and Constance boldly lead as innovators. French Bloom proudly champions a selective distribution model, and this remarkable journey has been recognized with accolades, including the title of World’s Best Alcohol-Free Sparkling Wine and numerous gold medals, and Partner of the Michelin Guide, underscoring French Bloom’s commitment to exceptional quality and innovation.
Media Contact:
Charlotte Thouvard
Senior Vice President Global Communications
charlotte.thouvard@accor.com
Source: Accor
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