Singita Sales Manager in Asia

Singita appoints Sales Manager in Asia

Cape Town, South Africa, 2020-Jan-15 — /Travel PR News/ — Singita is pleased to announce the appointment of Christine Cheng, as Sales Manager for South-East Asia. Christine will represent Singita exclusively in the region covering Singapore, Hong Kong, Japan, Malaysia, Philippines, Taiwan, Korea and Indonesia, as well as China in the short term.

A seasoned Sales Executive, Christine has 15 years experience in the luxury hotel industry, representing iconic brands such as Aman, Baglioni and Shangri-La. She obtained extensive international exposure focusing on Asia and was responsible for developing several emerging markets such as Greater China and Russia. More recently, on return to Singapore, Christine joined Baglioni Hotels & Resorts, as the Regional Director of Sales for Asia. Previously, she spent eight years at Aman, as Sales Manager for Amankora, Bhutan and followed by Regional Director of Sales for China and Taiwan.

Working within the luxury travel trade, Christine will maintain relationships with key partners through representation at trade shows, sales trips and client events, focusing on new market opportunities to generate growth from the region.

“Singita’s dedication to the environment, sustainable conservation and giving back to communities have a meaningful purpose in the next phase of my career. I’m looking forward to being part of this dynamic extended family,” says Christine.

Based in Singapore, Christine will represent Singita exclusively in South-East Asia.

Singita Game drive

Singita game drive in Singita Sabi Sand, South Africa for unsurpassed game viewing.


Note to Editors: Singita is a conservation and ecotourism brand that has been preserving African wilderness for the past 26 years, offering guests exceptional safari experiences at 15 luxury, award-winning lodges and camps across six regions in four countries. In partnership with non-profit Funds & Trusts who implement strategic conservation projects in each region, Singita’s 100-year purpose is to preserve and protect large areas of African wilderness for future generations.

Enquiries can be sent to Lisa Carey, PR & Communications Manager

Singita, Email:,