Singapore Airlines Partners with OpenAI to Implement Advanced Generative AI Solutions
Joint Release With OpenAI
(IN SHORT) Singapore Airlines (SIA) has partnered with OpenAI to bring advanced Generative AI solutions to the airline’s customer service and operations. The collaboration will enhance SIA’s AI-powered virtual assistant, providing smarter, personalized support for customers and improving staff productivity. SIA will also leverage AI to optimize operational tasks like flight crew scheduling, aiming to streamline processes and deliver a more efficient and responsive travel experience.
(PRESS RELEASE) SINGAPORE, 2025-Apr-25 — /Travel PR News/ — Singapore Airlines (SIA) has announced a groundbreaking collaboration with OpenAI to develop and integrate advanced Generative Artificial Intelligence (GenAI) tools to enhance its customer service and operational efficiency. This partnership marks the first collaboration of its kind between OpenAI and a major global airline, aiming to bring the latest AI advancements to the airline industry.
The AI solutions developed through this collaboration will have the ability to interpret text, audio, diagrams, and videos, significantly augmenting SIA’s existing customer service capabilities while improving operational workflows and staff productivity.
The partnership will initially focus on enhancing SIA’s current AI-powered virtual assistant, available on the airline’s website. Building upon the existing flight recommender feature, the upgraded virtual assistant will offer a more intuitive, seamless experience for customers as they plan, book, and manage their travel. The enhanced assistant will provide smarter, personalized recommendations, assisting customers in discovering suitable destinations and making well-informed decisions based on timely, relevant information. By expanding self-service options and streamlining processes, the AI-powered assistant will increase customer engagement and foster a more responsive travel experience.
Additionally, SIA staff will benefit from a sophisticated AI-powered tool that automates routine tasks and provides operational guidance, leveraging OpenAI’s multimodal AI capabilities. This will help staff access and process information from various formats, enabling faster decision-making, enhanced problem-solving, and a more focused approach to critical tasks.
SIA will also integrate OpenAI’s advanced AI models into its operational systems to optimize complex tasks like flight crew scheduling. By considering regulatory constraints, operational limitations, and manpower availability, the AI-driven system will assist in faster, data-driven decision-making, helping to streamline operations and ensure a smoother travel experience for passengers.
George Wang, Senior Vice President of Information Technology at Singapore Airlines, commented, “This collaboration with OpenAI demonstrates our commitment to digital innovation and reinforces our leadership in the airline industry. By leveraging cutting-edge AI solutions, we aim to enhance operational efficiency, improve staff productivity, and elevate the customer experience, ensuring we continue to lead in the industry.”
Oliver Jay, Managing Director, International at OpenAI, added, “Singapore Airlines has long been at the forefront of innovation and service excellence. We’re excited to partner with SIA and explore how advanced AI can transform the travel experience, empower employees, and optimize operations.”
For press or media-related inquiries, contact us at public_affairs@singaporeair.com.sg
SOURCE: Singapore Airlines
