Shannon Airport Tops National Brand Index as Ireland’s Leading Airport for Third Year
(IN SHORT) Shannon Airport has retained its status as Ireland’s number one airport brand for the third consecutive year in the 2025 RED C Brand Reaction Index, which assesses emotional brand connection among Irish consumers. The airport rose three places from last year, ranking 48th out of 176 brands and remaining the top-performing airport brand nationally. Conducted in June, the BRI survey evaluates emotional connection through facial expression analytics across 21 sectors. CEO Mary Considine credited the achievement to the airport’s commitment to customer experience and expressed gratitude to both the loyal passengers and the airport’s dedicated staff. The result affirms Shannon’s position as a trusted and appreciated brand in the Irish travel landscape.
(PRESS RELEASE) SHANNON, Ireland, 2025-Jul-25 — /Travel PR News/ — Shannon Airport has once again been named Ireland’s most emotionally connected airport brand, holding its title for the third year in a row in the RED C Brand Reaction Index (BRI) 2025. Climbing three positions from the previous year, Shannon Airport is now ranked No. 48 out of 176 brands surveyed, making it the highest-ranked airport in the country.
The RED C Brand Reaction Index evaluates consumer emotional connection across various industries, with 176 brands assessed across 21 sectors using advanced facial coding technology to interpret emotional engagement. Shannon Airport’s continued upward trajectory in the rankings highlights its enduring connection with Irish consumers and affirms its reputation for delivering consistent customer satisfaction.
Mary Considine, CEO of The Shannon Airport Group, celebrated the achievement, stating, “We are absolutely delighted to be recognised as Ireland’s top airport brand for a third year running. Our team at Shannon Airport is wholly committed to offering an exceptional customer experience, and to have that validated by independent research is a great source of pride.”
She added: “We’re incredibly grateful to our passengers—not only for choosing Shannon but for recognising our values of value, convenience, and comfort. Our dedicated teams work tirelessly to ensure each journey is seamless and enjoyable. This recognition belongs to them.”
The 2025 survey, carried out between June 5 and 25, reinforces Shannon Airport’s brand resilience and growing consumer affinity amidst Ireland’s competitive travel sector.
The full Red C Brand Reaction Index (BRI) 2025 is available HERE
Media contact:
communications@snnairportgroup.ie
SOURCE: The Shannon Airport Group
