R2012-09-13 — /travelprnews.com/ — On August 20, a new element in President Obama’s initiative to leverage travel and tourism as a key generator to fuel the economy and create jobs was unveiled with the announcement of a new design, improved navigation tools and expanded content for Recreation.Gov, the interagency website that guides visitors to 90,000 sites on federal lands such as national parks, wildlife refuges, waterways, forests and recreation areas.
The Great Outdoors is one of the four pillars the Brand USA has developed its global marketing campaign around.
The redesign of www.recreation.gov is an initial step in a multi-year strategy to engage visitors with enhanced interactive content and more multimedia, mobile, trip-planning tools. The seven million visitors who use the web site every year will be able to make reservations, see ready-made itineraries for destination cities, and search for activities on an interactive map.
Highlights of the updated site include:
- Explore Trip Ideas: Interactive maps to help visitors discover points-of-interest on public lands when planning trips to popular destination cities like Atlanta, Miami, Las Vegas, San Francisco, and more.
- Go Lists: Created to encourage more people to get active outdoors, Go Lists provide highlights of places to go, events, and activities at federal sites across the country with topics including “Day Hikes for Weekend Warriors” and “Civil War 150th Anniversary: Places and Events that Shaped Our Nation.”
- Discover Great American Adventures: In-depth articles and destination spotlights can be found in Discover Great American Adventures which feature a wide variety of experiences and adventures found only in America.
The Recreation.gov website update is a joint initiative between federal agency partners – including the U.S. Army Corps of Engineers, U.S. Forest Service, National Park Service, National Archives and Records Administration, U.S. Bureau of Land Management, U.S. Bureau of Reclamation, U.S. Fish and Wildlife Service and National Oceanic and Atmospheric Administration.
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