Qatar Airways Secures Long-Term Partnership as Official Airline of UEFA Champions League Until 2030
- Strengthening its European presence, Qatar Airways builds on the success of previous partnerships with UEFA EURO 2020™ and UEFA EURO 2024™
- The agreement also extends certain rights to Qatar Duty Free, Hamad International Airport, and Qatar Airways Privilege Club to ensure a comprehensive Qatar Airways Group partnership
(IN SHORT) Qatar Airways has entered into a partnership with the UEFA Champions League, becoming the official airline partner until 2030. This partnership builds on the airline’s previous collaborations with UEFA for EURO 2020 and EURO 2024. The deal also extends to other Qatar Airways Group entities, offering exclusive promotions and travel packages for football fans. The airline aims to strengthen its European presence and connect with global football fans through its extensive network of over 170 destinations. To celebrate, Qatar Airways launched a promotional campaign featuring football legends and influencers.
(PRESS RELEASE) Doha, Qatar, 2024-Sep-19— /Travel PR News/ — Qatar Airways has announced a major new partnership with the UEFA Champions League, becoming the official airline partner for the prestigious football competition until 2030. Building on its previous collaborations with UEFA for EURO 2020 and EURO 2024, this new deal further strengthens Qatar Airways’ presence in European football and extends its reach into various UEFA tournaments, including the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.
Renowned for its global influence and thrilling matchups, the UEFA Champions League attracts millions of fans worldwide and embodies values such as excellence, unity, and perseverance—principles that align with Qatar Airways’ own mission. With the league’s new 36-team format, Qatar Airways, which serves more than 50 European destinations via its hub at Hamad International Airport, aims to enhance the travel experience for football fans across the globe, showcasing its commitment to world-class service.
The partnership also extends to other parts of Qatar Airways Group, including Qatar Duty Free, Hamad International Airport, and the Qatar Airways Privilege Club, offering a more comprehensive collaboration. As part of the celebration, Privilege Club members and UEFA fans will benefit from up to 12% discounts on flights, exclusive ticket promotions, and tailor-made travel packages designed around the UEFA Champions League.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented on the partnership: “We are excited to partner with UEFA and the Champions League, a competition that resonates with football fans globally. This collaboration reinforces our connection to Europe while supporting the global football community through our extensive network of over 170 destinations.”
UEFA President Aleksander Čeferin added: “Qatar Airways shares our passion for sports and excellence. This partnership will enhance the fan experience and help bring football fans together in exciting new ways.”
To mark the partnership, Qatar Airways launched a star-studded promotional video featuring Brazilian football legend Ricardo Kaka, English football star Rio Ferdinand, football journalist Fabrizio Romano, and Paris Saint-Germain Féminines player Sakina Karchaoui, adding a touch of glamour to the announcement.
This deal adds to Qatar Airways’ already expansive sponsorship portfolio, which includes partnerships with FIFA, AFC, Paris Saint-Germain (PSG), and Formula 1®, among others, showcasing its dedication to connecting sports fans across the globe.
Qatar Airways’ involvement with UEFA Champions League will showcase the airline’s brand throughout the tournament, reinforcing its foothold in Europe while demonstrating its commitment to football fans and the broader sports community.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
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