Novotel Expands Wellness Vision with 37 Collective Focused on Sustainable Daily Improvements and Long-Term Health
(IN SHORT) Novotel has introduced the Novotel 37 Collective, a global initiative designed to make longevity and wellbeing accessible through small, consistent daily improvements rather than extreme lifestyle changes. Built on the principle that 1% daily progress can lead to significant long-term transformation, the Collective brings together experts including Olympic surfer Kauli Vaast, culinary innovator Alfie Steiner, footballer Javier Pastore, and sleep specialist Olivia Arezzolo. The initiative is structured around four pillars—Eat, Move, Sleep, and Meet—offering practical tools and insights that help individuals integrate healthier habits into everyday life. Backed by global research showing a growing preference for sustainable wellness approaches, Novotel aims to extend these principles across its worldwide network of hotels and beyond, making wellbeing achievable for travelers and individuals alike while continuing to expand the Collective with new contributors.
(PRESS RELEASE) PARIS, 2026-Apr-13 — /Travel PR News/ — Novotel is reshaping the conversation around wellbeing with the launch of the Novotel 37 Collective, a global initiative designed to make longevity and balanced living achievable through simple, everyday habits. At a time when a large majority of working adults are seeking improved work-life balance yet find traditional wellness approaches too demanding or inaccessible, the brand is positioning small, consistent changes as the foundation for meaningful transformation.
The concept behind the Collective is rooted in a compelling principle: improving by just one percent each day can lead to a 37-fold positive impact over the course of a year. Rather than promoting drastic lifestyle overhauls, the initiative focuses on practical, sustainable actions that can be easily integrated into daily routines, whether at home or while traveling.
Leading the initiative is a diverse group of influential figures spanning sport, nutrition, and wellness. Olympic surfing champion Kauli Vaast exemplifies the power of discipline and incremental progress, drawing inspiration from his connection to nature. Culinary innovator Alfie Steiner is redefining modern eating by demonstrating how plant-based meals can be both nourishing and satisfying without compromise. Former Paris Saint-Germain midfielder Javier Pastore contributes insights into mental clarity and sustained high performance, while sleep specialist Olivia Arezzolo translates complex sleep science into accessible strategies for better rest and long-term wellbeing.
The Novotel 37 Collective is structured around four core pillars—Eat, Move, Sleep, and Meet—each offering actionable guidance that encourages gradual improvement. Through these pillars, participants gain access to practical tools, expert insights, and immersive experiences that reinforce positive habits in a realistic and engaging way. From adopting plant-forward nutrition to improving sleep quality and fostering meaningful connections, the initiative delivers a holistic approach to longevity.
The launch reflects broader shifts in consumer behavior, with growing demand for wellness solutions that are both attainable and sustainable. Research conducted by Novotel highlights that many individuals are moving away from all-or-nothing approaches and increasingly embracing incremental progress as the key to long-term success. This is further supported by survey findings showing that while many travelers set personal goals, only a portion adopt gradual habit-building strategies, despite evidence that such approaches lead to better outcomes.
As global interest in longevity continues to expand, Novotel is aiming to make these benefits widely accessible. With a presence spanning hundreds of hotels across dozens of countries, the brand is integrating the Collective’s principles into both guest experiences and everyday routines, ensuring that wellbeing is not limited to exclusive retreats or intensive programs.
Looking ahead, the Novotel 37 Collective is expected to grow, incorporating additional voices from fields such as business, family wellbeing, and environmental stewardship. By focusing on progress rather than perfection, the initiative seeks to empower individuals from all walks of life to achieve lasting improvements through manageable, consistent actions.
About Novotel
Novotel Hotels, Suites & Resorts offers high-quality hotels designed as catalysts for longer, fuller, happier lives, democratizing longevity for everyday travellers through sleep, food, movement, and connection. Novotel has universal appeal, delivering elevated experiences for all travellers, from business professionals to friends and families. Novotel established a partnership with WWF in 2024, to champion the protection and restoration of the world’s oceans, through science-based action and conservation projects. The brand’s wide array of hotels, suites and resorts offer a multitude of services, including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 620 locations in more than 70 countries is part of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.
Press Contacts:
Sarah Wilson
Global Vice President Communications & Advocacy, Midscale & Economy, Accor
sarah.wilson@accor.com
SOURCE: ACCOR
