NH Collection to Debut in the Balearic Islands with the Launch of NH Collection Ibiza in April
(IN SHORT) The NH Collection brand is expanding into the Balearic Islands with the upcoming launch of NH Collection Ibiza in April 2025. The Sir Joan hotel will undergo a refurbishment before relaunching as part of the prestigious brand, enhancing its facilities, including a new restaurant and cocktail offerings. The launch marks a key milestone for NH Collection as it celebrates its 10th anniversary and strengthens its presence in Spain. The hotel’s prime location and upgraded services will position it as a prominent player in Ibiza’s premium tourism sector.
(PRESS RELEASE) Bangkok, Thailand, 2025-Feb-1 — /Travel PR News/ — Minor Hotels is excited to announce the forthcoming debut of the NH Collection brand in Spain’s Balearic Islands, with the opening of NH Collection Ibiza scheduled for April 2025. This marks a significant milestone for the brand as it expands into this vibrant destination, with the Sir Joan hotel in Ibiza undergoing a comprehensive refurbishment before rebranding to NH Collection Ibiza. This transformation follows AX Partners’ recent acquisition of the hotel, further reinforcing the commitment to elevate the property to premium standards.
Refurbishment to Enhance Quality and Services
Originally refurbished in 2017, the hotel will now undergo another renovation to enhance its facilities and services, providing guests with an upgraded experience. This includes a newly designed restaurant and a variety of cocktail options, elevating the gastronomic offerings to a whole new level. The newly refurbished NH Collection Ibiza will set a new standard in premium tourism in Ibiza, offering guests a unique and unforgettable experience, supported by the renowned service of the NH Collection brand.
Prime Location and Premium Experience
With a prime location overlooking the port of Ibiza and the old town, NH Collection Ibiza is perfectly situated to cater to both local and international visitors. As a prominent part of the island’s tourism scene, the hotel will serve as a hub for travelers seeking luxury and convenience, further solidified by Minor Hotels’ management expertise and the NH Collection brand’s recognition for excellence. This strategic location and the enhanced offering will position the hotel as a key asset in the Balearic Islands’ premium tourism market.
Expansion of NH Collection Brand in 2025
The NH Collection Ibiza marks the brand’s second opening in 2025, following the upcoming launch of NH Collection Alagna Mirtillo Rosso in Italy. Located in the picturesque village of Alagna Valsesia at the foot of the Monte Rosa in the Pennine Alps, the NH Collection Alagna Mirtillo Rosso will cater to skiing enthusiasts. With nearly 100 hotels worldwide, the NH Collection brand is celebrating its 10th anniversary this year, further strengthening its global portfolio of premium properties.
Strategic Importance for NH Collection
Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, emphasized the importance of NH Collection’s entry into the Balearic Islands. “The launch of NH Collection in Ibiza represents a key strategic milestone for the brand,” he said. “This asset will strengthen our presence in Spain and our appeal to major European markets. It also marks an exciting milestone for NH Collection as we celebrate its 10th anniversary.”
A New Chapter for Ibiza’s Hospitality Scene
Aleix Recasens, founding partner of AX Partners, shared his enthusiasm about the renovation, stating, “The Sir Joan hotel has long been a design and location benchmark in Ibiza. By partnering with NH Collection, we’re elevating its profile to new heights. NH Collection’s strong management expertise and focus on premium hospitality make it the perfect choice for this iconic property. This project will contribute significantly to both Ibiza’s tourism offering and our growth in the Spanish hotel market.”
About NH Collection Hotels & Resorts:
NH Collection Hotels & Resorts is an upper-upscale brand with close to 100 hotels in Europe and the Americas, and a growing global presence in territories such as: United Arab Emirates, Maldives or Sri Lanka. Offering extraordinary hospitality experiences, NH Collection seamlessly blends comfort, innovation, intuitive service, elegant ambiance and surprising flavours, all infused with local identity.
NH Collection is part of the global hotel group Minor Hotels and is a member of the loyalty program GHA DISCOVERY.
For more information, visit nh-collection.com and connect with NH Collection at Facebook, Instagram y YouTube.
About AX Partners
AX Partners is a private equity real estate investment manager based in Barcelona and Luxembourg, led by Aleix Recasens. The firm has experienced remarkable growth thanks to its solid investment strategy and structure, having invested more than 300 million euros in different assets. AX Partners manages capital from qualified private investors, family offices and institutions, through core plus value-add investment vehicles in prime locations. Its focus is on high-end residential and hotel projects, with a target IRR of between 10% and 15%, maintaining a strategy based on risk reduction and transparency towards its investors.
AX Partners’ main objective is to invest in unique assets, adding value to them and transforming them to achieve attractive returns with reduced risk. For more information, please visit https://axpartners.fund/
About Minor Hotels
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 280 hotels by the end of 2027.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.
For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.
Media Contacts:
Natasha Rhymes
VP PR & Communications
Minor Hotels Europe & Americas, Anantara & Avani
nrhymes@minor.com
Sonia Cobo Palacios
Corporate Communications & Public Affairs Manager – Corporate Communications, Public Affairs & PR
Minor Hotels Europe & Americas Regional Office
s.cobo@minor-hotels.com
Source: Minor Hotels
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