MARRIOTT MEDIA Debuts as a Traveler-First Network Combining First-Party Data with Contextual Engagement
(IN SHORT) Marriott International has launched MARRIOTT MEDIA, a traveler-centric media network designed to integrate brand messages seamlessly across guests’ digital and physical experiences. By harnessing first-party data from 237 million Marriott Bonvoy members and 9,500 properties, the platform enables precise targeting based on demographics, travel intent and on-site behavior. Guests benefit from relevant recommendations and transparent, consent-based data controls, while brands gain sophisticated measurement tools—like brand lift studies and closed-loop attribution—and bespoke creative placements. Initial pilots with partners such as PepsiCo, Visa and Starbucks showcased dynamic ad integrations on Marriott.com, the Marriott Bonvoy app, in-room screens and Marriott Bonvoy TV. Led by Chris Norton and endorsed by Peggy Roe, MARRIOTT MEDIA aims to scale globally, prioritizing authenticity, localization and brand safety throughout the traveler journey.
(PRESS RELEASE) BETHESDA, MD, 2025-Jun-13 — /Travel PR News/ — Marriott International today unveils MARRIOTT MEDIA, a purpose-built media network that elevates how brands connect with travelers throughout their journey. Unlike conventional media channels, MARRIOTT MEDIA places the guest experience at its core—delivering contextually relevant messaging across digital and in-room touchpoints, from pre-arrival inspiration to post-stay reengagement.
Leveraging over 200 first-party attributes drawn from nearly 237 million Marriott Bonvoy members and insights from Marriott’s global portfolio of 9,500 properties, the platform enables brands to target audiences based on demographics, travel intent, passions and on-property behavior. Marketers benefit from bespoke creative placements, precise audience selection and end-to-end measurement—complete with closed-loop attribution—while guests retain control through clear, consent-based data opt-outs.
“Travelers today expect personalization that feels effortless,” said Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. “MARRIOTT MEDIA enriches the guest experience by surfacing content, offers and recommendations that resonate with their trip.” Roe also announced that Chris Norton, Senior Vice President of Marketing, Data Activation & Personalization, will serve as General Manager of the new network.
Norton added, “Our mission is to empower brand partners to engage travelers at the moments that matter—backed by advanced measurement tools like brand lift studies, attributable conversions and predictive modeling.”
During its pilot phase, MARRIOTT MEDIA collaborated with select partners—including PepsiCo, Visa, United Airlines, Uber, Starbucks, Audible, F1® THE MOVIE, American Express and Resy—to refine placements across Marriott.com, the Marriott Bonvoy app, in-room screens, social channels and third-party sites. A standout feature is storytelling within Marriott Bonvoy TV: long-form content paired with branded narratives, delivering high-trust engagement during guests’ stays.
“With more than 30 hotel brands and a community of highly engaged, high-spending travelers, MARRIOTT MEDIA transforms hospitality into a vital marketing channel,” Norton explained. Plans are already underway to expand the network globally, ensuring localized experiences, cultural relevance and built-in brand safety at every stage of the traveler journey.
NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements” within the meaning of United States federal securities laws, including statements related to Marriott’s expectations regarding the MARRIOTT MEDIA network launch and future growth prospects, opportunities, plans and expectations related to the network; the functionality and design of the MARRIOTT MEDIA network; consumer and traveler behavior, engagement, and spending; the benefits of the MARRIOTT MEDIA network for brand partners, advertisers and marketers; guest data and applicable regulations; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.
Media Contact
Kelly Lavin
Director, Marriott Bonvoy PRMarriott International
Kelly.Lavin@Marriott.com
SOURCE: Marriott International
