St. Regis Debuts in Serbia with The St. Regis Belgrade, Blending Luxury and Local Heritage
(IN SHORT) St. Regis Hotels & Resorts has debuted in Serbia with the opening of The St. Regis Belgrade, a 42-story luxury property located at the Belgrade Waterfront. Blending local heritage with modern design, the hotel offers 119 guest rooms, including bespoke suites featuring collaborations with Serbian designers and artists. Guests can enjoy innovative dining experiences, a luxurious spa, and event spaces such as the Astor Ballroom. The hotel incorporates St. Regis traditions like Afternoon Tea, Evening Sabrage, and a locally inspired twist on the Bloody Mary cocktail, enhancing its reputation for timeless elegance and cultural immersion.
(PRESS RELEASE) Belgrade, Serbia, 2024-Nov-23 — /Travel PR News/ — St. Regis Hotels & Resorts has unveiled The St. Regis Belgrade, marking its first property in Serbia and its 120th anniversary globally. Developed by Eagle Hills and designed by renowned architects at Skidmore, Owings & Merrill (SOM), the 42-story tower brings together the brand’s hallmark sophistication with the rich heritage of Belgrade.
A Landmark at the Heart of Belgrade
Located at the confluence of the Sava and Danube Rivers within the Belgrade Waterfront, the property offers an unparalleled address close to historic sites, the diplomatic district, and vibrant city attractions. Its striking design reflects the city’s duality, with a fluid glass exterior inspired by the rivers and interiors that weave Serbian patterns into a contemporary palette of deep blues and earthy tones.
“Belgrade’s blend of history and modernity makes it an exceptional destination for St. Regis,” said Helen Leighton, Vice President Luxury Brands & Communications, Marriott International EMEA. “This property seamlessly integrates the city’s character into the St. Regis ethos, offering guests an unforgettable experience of refined luxury and local charm.”
Luxurious Accommodations and Design
The hotel features 119 rooms, including 17 suites and a 192 sqm Presidential Suite with panoramic views. The Caroline Astor Suite introduces a bespoke collection of luxury sleepwear by Serbian designer Aleksandar Zabunović and marble artistry by local artist Marko Desivojević, adding personalized touches that celebrate the region’s heritage.
Elevated Dining and Enriching Experiences
Guests can explore inventive dining options, including:
- Savant Brasserie: A fusion of New York classics with Serbian flavors.
- Rise Patisserie: Celebrating Belgrade’s coffee culture with an elevated Afternoon Tea Ritual.
- The St. Regis Bar: A jazz-inspired ambiance offering local wines, brandies, and a unique twist on the Bloody Mary, “Essentially Quince.”
The hotel also features a special Wine Room for exclusive tastings, curated by its Cellar Master and Executive Chef.
Wellness and Event Spaces
The St. Regis Spa offers tailored treatments using Sothys products, complemented by an indoor pool, sauna, and fully equipped gym. The property boasts 710 sqm of event space, including the glass-wrapped Astor Ballroom, intimate meeting rooms, and the John Jacob Astor Boardroom, all designed to deliver exceptional gatherings and experiences.
Signature St. Regis Traditions
The hotel continues timeless St. Regis rituals, including the Afternoon Tea, the Evening Sabrage, and the Bloody Mary cocktail, now with a Serbian twist incorporating quince rakija.
A New Era for Belgrade
This launch solidifies Belgrade as a global luxury destination and underscores St. Regis’ commitment to blending timeless elegance with the unique essence of its locations.
ABOUT ST. REGIS HOTELS & RESORTS
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 60 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis Hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by the signature St. Regis Butler Service. For more information and new openings, visit stregis.com or follow Instagram and Facebook. St. Regis is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments , and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
Media Contact:
Sara Migliore
Director, Luxury PR, Europe
Marriott International
Sara.migliore@marriott.com
Source: Marriott International, Inc.
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