Marriott Marks 100th Property in Japan with Launch of Four Points Flex Brand in Asia Pacific
Marking The Debut Of The Four Points Flex Brand In Asia Pacific, This Opening Underscores The Company’s Strategic Growth In The Affordable Midscale Segment
(IN SHORT) Marriott International has opened its 100th property in Japan, the Four Points Flex by Sheraton Osaka Umeda, marking the debut of the Four Points Flex brand in Asia Pacific outside China. In collaboration with KKR, Marriott plans to open 12 additional Four Points Flex properties across Japan by early 2025, bringing 3,600 rooms to key destinations like Nagoya, Kyoto, and Fukuoka. The brand focuses on delivering clean, comfortable, and value-oriented accommodations for travelers. This milestone highlights Marriott’s strategic growth in Japan’s midscale hotel segment and its commitment to meeting the needs of both domestic and international travelers.
(PRESS RELEASE) Tokyo, Japan, 2024-Nov-23 — /Travel PR News/ — Marriott International, Inc. has reached a major milestone with the opening of its 100th property in Japan, the Four Points Flex by Sheraton Osaka Umeda. This landmark event not only strengthens Marriott’s position in the Japanese market but also marks the debut of the Four Points Flex by Sheraton brand in Asia Pacific (excluding China). Developed in collaboration with global investment firm KKR, this opening underscores Marriott’s strategic expansion in the affordable midscale hotel segment.
A New Era for Midscale Hospitality
As part of a broader rollout, 12 additional Four Points Flex properties are slated to open across Japan by early 2025, bringing Marriott’s footprint to cities such as Morioka, Kanazawa, and Nagoya. With a total of 14 properties and over 3,600 rooms, this expansion focuses on key destinations like Osaka, Kyoto, Kobe, and Hakata, providing value-conscious travelers with accessible, comfortable, and welcoming accommodations.
Located near city centers and public transit, the Four Points Flex by Sheraton brand offers a streamlined guest experience that emphasizes reliability, simplicity, and value. Guests can expect clean, comfortable rooms, complimentary Wi-Fi, local breakfast options, and the warm service for which Marriott Bonvoy brands are renowned.
Strategic Growth in Japan
“Reaching the milestone of our 100th property in Japan is a testament to the dynamic growth opportunities this market presents,” said Anthony Capuano, President and CEO of Marriott International. “Japan’s appeal as a global travel destination makes it an ideal location to expand our midscale offerings, ensuring we meet the evolving needs of both domestic and international travelers.”
Meeting Growing Demand
With the rise of domestic and international tourism, KKR is optimistic about the demand for midscale accommodations in Japan. Kensuke Kudo, Managing Director of Real Estate at KKR, commented:
“As travel in Japan continues to grow, high-quality, affordable accommodations are more important than ever. Our partnership with Marriott enables us to bring the Four Points Flex by Sheraton brand to Japan, offering guests outstanding hospitality experiences at a great value.”
Marriott Bonvoy Benefits
Guests staying at Four Points Flex by Sheraton properties can enjoy the benefits of Marriott’s award-winning Marriott Bonvoy® loyalty program, which features exclusive member rates, seamless booking experiences, and opportunities to earn and redeem points across a diverse portfolio of hotels, resorts, and experiences.
Upcoming Four Points Flex Properties
The following properties are set to open in Japan by early 2025:
- Four Points Flex by Sheraton Nagoya Station
- Four Points Flex by Sheraton Kanazawa
- Four Points Flex by Sheraton Kyoto Oike
- Four Points Flex by Sheraton Hakodate Station
- And more across major cities like Yokohama, Osaka, and Fukuoka.
This series of openings highlights Marriott’s commitment to delivering high-quality midscale accommodations in one of the world’s most dynamic travel markets.
ABOUT MARRIOTT INTERNATIONAL, INC.
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
Media Contact:
Ching Yee Wong
Vice President, Communications, Asia Pacific excluding China
Marriott International
ChingYee.Wong@Marriott.com
Source: Marriott International, Inc.
###