(IN SHORT) Lucknam Park, a distinguished country house hotel near Bath, will become the inaugural British property in Accor’s Emblems Collection in Q4 2025. Celebrated for its heritage architecture, Michelin-starred restaurant, luxury spa, and 500-acre estate, Lucknam Park joins a portfolio defined by “quiet luxury” and intimate, character-rich design. Leadership quotes from Maud Bailly (CEO of Sofitel Legend, Sofitel, MGallery, and Emblems) and Chloe Laskaridis (Lucknam Park owner) underscore the shared commitment to personalized service and timeless elegance. This launch propels Emblems toward its goal of fifteen signings by year-end, following ten already announced—including eco-retreats near Athens and in Cortina d’Ampezzo. As part of the Heritage category, Lucknam Park will undergo sensitively managed enhancements to preserve its identity while aligning with Emblems’ “Artisans of the Extraordinary” ethos.
(PRESS RELEASE) LONDON, 2025-Jun-11 — /Travel PR News/ — Accor’s Emblems Collection is poised to welcome its very first property in Britain with the addition of Lucknam Park, a storied country house hotel renowned for its heritage charm and bespoke hospitality. Set to join the Emblems portfolio in Q4 2025, Lucknam Park will exemplify the brand’s commitment to understated luxury, character-driven design, and intimate service.
Emblems Collection champions “quiet luxury,” where true refinement lies in exclusivity and tranquil space. Each carefully chosen hotel provides a sanctuary for guests to reconnect with themselves, free from life’s bustle. Lucknam Park—steeped in centuries of English tradition and owned by the Laskaridis family for the past 30 years—embodies this ethos with its 42 individually styled rooms, nine private cottages, Michelin-starred dining, award-winning spa, equestrian facilities, and 500 acres of landscaped grounds.
“Emblems Collection curates landmark boutique hotels that marry timeless beauty with personal, sensory experiences,” said Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery, and Emblems. “Chloe’s dedication to craftsmanship at Lucknam Park mirrors our vision of creating distinctive havens where luxury is felt deeply, not proclaimed loudly.”
Chloe Laskaridis, representing Lucknam Park Ltd, added, “Our partnership with Accor’s Emblems Collection aligns seamlessly with our values of timeless elegance and personalized service. Joining Emblems ensures our team will continue delivering the heartfelt hospitality guests have come to love, while introducing Lucknam Park to a broader global audience.”
This debut in Britain follows Emblems’ aggressive growth strategy: ten signings already in place and a target of fifteen properties in development by the end of 2025. Upcoming launches include a mountain eco-retreat near Athens in 2026 and a revitalized alpine hideaway in Cortina d’Ampezzo, Italy. Lucknam Park will lead the Heritage category, undergoing thoughtful enhancements that honor its identity while embracing the Emblems mantra of “Artisans of the Extraordinary.”
Located just six miles from Bath’s UNESCO World Heritage city centre, Lucknam Park offers an idyllic countryside escape. The estate’s blend of historic majesty and modern comforts makes it a quintessential example of Emblems’ dedication to crafting tomorrow’s legacy through properties of exceptional character.
Press contacts
Contacts media relations
Carly Reed
carlyreed@reedpr.co.uk
Audrey De Sousa
Senior Director Corporate Communication
Audrey.de-sousa@accor.com
SOURCE: Accor
