Leading hospitality group Accor and investment leader Amundi adopted the Fondation de la Mer’s Ocean Framework

Leading hospitality group Accor and investment leader Amundi adopted the Fondation de la Mer’s Ocean Framework

London, UK, 2022-Feb-12 — /Travel PR News/ — Amundi, a responsible investment leader, and Accor, a world-leading hospitality group, today (FEBRUARY, 10TH, 2022) announce an increased commitment to ocean preservation through the adoption of the Ocean Framework[1], designed by Fondation de la Mer to help companies and investors assess the impact of business activities on ocean wildlife. Accor is the first large corporate to adopt the framework, which Amundi helped design, as part of its dedicated ocean strategy and reporting policy.

As a part of their environmental commitments, Amundi and Accor began a close collaboration with the Fondation de la Mer (Sea Foundation), which has developed a framework to help companies measure impacts and make positive changes in line with the UN Sustainable Development Goal #14 ‘Life below water’. This goal seeks to conserve the oceans and seas, and use marine resources sustainably.

As one of the early contributors who helped define the Ocean Framework, and in line with Crédit Agricole Group’s Societal Project, Amundi started using it as a tool for engagement last year with an initial pool of companies including Accor.

Amundi’s engagement focused on four critical sectors (seafood & aquaculture, energy, hotels, and shipping/cruise lines), calling on companies to:

  1. Assess their impacts on oceans using the Ocean Framework as a guideline;
  2. Report on ocean specific impacts using the KPIs identified in the Ocean Framework;
  3. Develop dedicated ocean strategies and policies to include ocean preservation within biodiversity strategies.

Moving forward, Amundi will double the number of companies it engages with, to encourage them to assess and reduce their adverse impacts on the ocean with dedicated performance indicators. Amundi will also seek to allocate more capital towards ocean protection.

Deeply committed to sustainable value creation, Accor announced the development of a dedicated ocean strategy and reporting policy based on the Ocean Framework, under the international label “Ocean approved”. The Group banned six endangered fish species as well as locally threatened fish from its restaurants and menus and ensures that wild and farmed fish products are sourced from sustainable fisheries where possible.

Accor, which has a long-standing commitment towards sustainability, has also set ambitious global commitments to preserve biodiversity at large. It has already pledged to eliminate single-use plastics from the guest experience at its hotels by the end of 2022, as part of a drive to reduce its carbon footprint and end its contribution to the 14 million tons of plastic which enters into the oceans annually[2].

Brune Poirson, Chief Sustainability Officer Accor, declared: “As a global hospitality company we must put the ocean at the core of our biodiversity strategy and take concrete actions to protect them. This requires not only a clear dedicated strategy but also a robust reporting system. Working hand in hand with our investors and our partners throughout our value chain helps us build robust and impactful ocean and biodiversity strategies.”

Jean-Jacques Barbéris, Head of Institutional & Corporate Client Coverage and ESG at Amundi commented: “The Ocean Framework supports Amundi’s commitment to natural capital preservation by providing a concrete tool with dedicated performance indicators that enables Amundi to engage with companies on oceans in a more effective way. We are fully committed to increasing our support to companies in their positive contribution to the environment, and are proud to have with worked Accor who are leading the way as an early adopter of the Framework to ensure that oceans are not forgotten in our environmental pledges.”

[1] https://oceanapproved.org/en/the-ocean-framework/

[2] https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution


Accor est un leader mondial de l’hôtellerie, présent dans 110 pays, avec plus de 5 200 hôtels et 10 000 restaurants et bars. Le groupe déploie un écosystème hôtelier intégré parmi les plus diversifiés du secteur, grâce à plus de 40 marques associant notamment des enseignes de luxe et haut de gamme, des offres milieu de gamme et économiques, des concepts lifestyle exclusifs, des lieux de spectacle et de divertissement, des clubs, des restaurants et des bars, des résidences privées, des hébergements partagés, des services de conciergerie et des espaces de co-working. Le leadership incontesté de Accor dans le Lifestyle, l’une des catégories qui connaît la croissance la plus rapide du secteur, est porté par Ennismore, acteur créatif de l’hospitalité disposant d’un portefeuille international de marques toutes créées par des entrepreneurs visionnaires, porteurs de sens et passionnés. Accor dispose ainsi d’un portefeuille de marques incomparables, animé par plus de 260 000 collaborateurs à travers le monde. Plus de 68 millions de membres bénéficient du programme de fidélité complet du groupe, ALL – Accor Live Limitless – le compagnon lifestyle du quotidien, qui donne accès à un large éventail de bénéfices, de services et d’expériences. Au travers de ses initiatives Planet 21 – Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, le Groupe s’attache à agir concrètement en matière d’éthique et d’intégrité professionnelle, de tourisme responsable, de développement durable, d’engagement solidaire, de diversité et d’inclusion.  Fondée en 1967, Accor SA, dont le siège social est situé en France, est une société cotée sur Euronext Paris (code ISIN : FR0000120404) et sur le marché OTC aux États-Unis (code : ACCYY). Pour plus d’informations, rendez-vous sur group.accor.com ou suivez-nous sur TwitterFacebookLinkedIn et Instagram


Amundi, the leading European asset manager, ranking among the top 10 global players[1], offers its 100 million clients – retail, institutional and corporate – a complete range of savings and investment solutions in active and passive management, in traditional or real assets.

With its six international investment hubs[2], financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape.

Amundi clients benefit from the expertise and advice of 5,300 employees[3] in more than 35 countries. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages more than €2.0 trillion of assets[4].

Amundi, a trusted partner, working every day in the interest of its clients and society


[1] Source: IPE “Top 500 Asset Managers” published in June 2021, based on assets under management as at 31/12/2020

[2] Boston, Dublin, London, Milan, Paris and Tokyo

[3] Consolidated internal Amundi and Lyxor workforce as at 01/01/2022

[4] Amundi data including Lyxor as at 31/12/2021


The Fondation de la Mer is dedicated to the protection and study of the Ocean.

Faced with the climate emergency and the degradation of life in the Ocean, personalities from the maritime world and civil society created the Fondation de la Mer in June 2015, with a global approach to issues related to the Ocean.

Because the health of the Ocean is essential to the balance of the planet and to life, and because we all have an impact on the Ocean, the Fondation de la Mer proposes that everyone becomes a player in its protection.  The Fondation de la Mer is at the service of all those who act for a sustainably protected Ocean, exploited with care and wisdom. Today, it supports hundreds of local players and implements its own programs to protect marine biodiversity, fight against pollution at sea, support research, encourage innovation, engage and equip private companies with tools , inform and raise awareness among the general public, especially young people.



Line Crieloue
Corporate Executive Director
Group External Communications
+33 (0)1 45 38 18 11

Melanie Mahiette
Communication Manager
+33 (0)1 45 38 47 66


Geetha Chandrasegaram
Tél. : +33 1 76 37 02 73

Source: Accor