(From left) Hangseo Park, Vice President of the Korea Football Association; Keehong Woo, Vice Chairman of Korean Air; Yongsoo Lee, Senior Vice President of the Korea Football Association; and Myungbo Hong, Head Coach of Korea Men’s National Football Team at the signing ceremony
(IN SHORT) Korean Air has signed a two-year sponsorship agreement with the Korea Football Association, becoming an official partner of Korea’s national football team. The partnership includes providing air travel support and backing various KFA initiatives, particularly as the team prepares for the 2026 FIFA World Cup in North America. In return, Korean Air will receive branding and commercial rights, including the use of team logos, advertising opportunities, and content distribution through its in-flight entertainment system. The collaboration aims to support the team’s performance and enhance the global visibility of Korean football.
(PRESS RELEASE) SEOUL, South Korea, 2026-Mar-23 — /Travel PR News/ — Korean Air has entered into a new sponsorship agreement with the Korea Football Association (KFA), becoming an official partner of Korea’s national football team under a two-year collaboration designed to support the team’s international activities and development.
The partnership was formalized during a signing ceremony held on March 23 at Incheon International Airport. The event brought together key representatives from both organizations, including Keehong Woo, Vice Chairman of Korean Air; Yongsoo Lee, Senior Vice President of the KFA; and Myungbo Hong, Head Coach of the Korea men’s national football team.
As part of the agreement, Korean Air will provide air travel services for the national team, ensuring efficient and reliable transportation for players and staff as they compete and train internationally. In addition, the airline will support a variety of official KFA initiatives throughout the duration of the partnership.
The collaboration comes at a strategic moment as the national team prepares for the 2026 FIFA World Cup, which will take place in North America. Korean Air’s involvement is expected to play a key role in supporting the team’s logistical needs and overall preparation for the tournament.
Through the sponsorship, Korean Air will gain a range of commercial and branding rights. These include the use of KFA and national team emblems and logos, access to pitch-side advertising opportunities during matches, and the ability to utilize national team imagery in promotional activities. The airline will also distribute football-related content through its in-flight entertainment system, further connecting passengers with the national team.
A representative from Korean Air highlighted the company’s commitment to supporting the success of the national team and enhancing the global visibility of Korean football, expressing confidence in the partnership’s contribution to the team’s journey on the international stage.
The agreement reflects a shared ambition between Korean Air and the Korea Football Association to strengthen the development and global presence of Korean football while delivering meaningful engagement opportunities for fans and stakeholders.
SOURCE: KOREAN AIR
