ITB Berlin to celebrate 50th anniversary in 2016

50 years of ITB Berlin: that is something that has to be celebrated – taking as its slogan ‘From Berlin With Love’ and in cooperation with airberlin, ITB Berlin is sending 50 Berliners to destinations around the world – residents from Berlin can also apply for three trips

BERLIN, GERMANY, 2015-11-2 — /Travel PR News/ — Parties should be celebrated whenever the occasion arises. That also applies to the world’s leading travel trade show which in 2016 will be celebrating its 50th anniversary. The occasion is reason enough to look back once again at the history of ITB Berlin, which is closely linked with that of the international tourism industry. ITB Berlin’s anniversary campaign relives a past full of fascinating places and cultures, moving experiences and encounters as well as historically important moments. Taking as their slogan ’From Berlin With Love’, in cooperation with airberlin 50 Berliners are travelling to 50 destinations around the world where, as ambassadors of ITB Berlin, they are meeting a total of 50 representatives. Together, their subject is 50 special events, topics or projects that were and are of particular significance to tourism. The representatives receive a limited edition ITB Buddy Bear from the ambassadors as a personal ’“thank you“ for their support over the years for the world’s leading travel trade show.

To date the ambassadors of ITB Berlin have visited Abu Dhabi, Bucharest, Ibiza, India (Tamil Nadu), Iceland, Copenhagen, Miami, Moscow, St. Petersburg, Stockholm, Tel Aviv, Vienna and the Kennedy Space Center in Florida. Visitors can follow each of the 50 trips and encounters on the website at as well as on Facebook and Twitter. Furthermore, a book entitled ‘From Berlin with Love. 50 Destinations, 50 Encounters, 50 Stories.’ will be published to coincide with the anniversary of ITB Berlin. Together with an international audience of professionals all the ambassadors will be celebrating the opening of ITB Berlin 2016. That includes residents from Berlin too because ITB Berlin is still looking for ambassadors to go on three journeys. Together with airberlin these trips will be taken to Budapest to mark the fall of the Berlin Wall, to Salzburg/Obertauern (in order to highlight youth travel), and to the Maldives, the partner country of ITB Berlin. Full details on how to apply and the selection process can be found at:

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors.

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Press contacts:
Messe Berlin
Michael T. Hofer
Messe Berlin Group Press and
Public Relations Director