Los Angeles, California, 2017-Jan-23 — /Travel PR News/ — Looking for stars at LAX? You can find their images on curbside columns in the Central Terminal Area (CTA) of Los Angeles International Airport (LAX). In a special partnership with The Recording Academy and its annual GRAMMY Awards, multiple high-visibility columns have been wrapped with this year’s GRAMMY theme, featuring images of some of today’s biggest recording artists as a unique welcome to Los Angeles, the entertainment capital of the world.
“We are thrilled to work with The Recording Academy and the GRAMMYs to bring more ‘LA into LAX,’” said Deborah Flint, chief executive officer of Los Angeles World Airports (LAWA). “People come to Los Angeles hoping to see celebrities and this new installation ensures that when our guests travel through LAX, they get some of that LA vibe.”
With the theme of Believe in Music, five different images from the GRAMMYs invite travelers to do just that. The images are eight feet high, and are displayed on 15 of the airport’s most high-impact columns around LAX’s horseshoe roadway on the Lower Level.
“We want to welcome visitors from around the world by celebrating the positive power of music…reminding people of music’s ability to lift our spirits,” explains Evan Greene, chief marketing officer of The Recording Academy. “The world is a heavy place these days, so this campaign illustrates, in a light-hearted way, how music makes believers of us all. Arriving at LAX is the first opportunity to make an impression about Los Angeles, and The Recording Academy is honored to welcome people to LA – the home of the GRAMMYs, and the entertainment capital of the world.”
The images are part of LAWA’s strategy to improve the overall experience for guests by creating a sense of place and a more enjoyable feeling that reflects an iconic city and lifestyle.
Flint said, “These are the kind of unexpected extras that help put the fun back into travel as a warm welcome to the city of stars.”
The 59th Annual GRAMMY Awards will be held on Sunday night, February 12 in Los Angeles.
About Los Angeles International Airport (LAX)
LAX is the seventh busiest airport in the world and third in the United States. LAX served more than 74.9 million passengers in 2015. LAX offers 742 daily nonstop flights to 101 cities in the U.S. and 1,280 weekly nonstop flights to 77 cities in 42 countries on 64 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with more than 2.1 million tons of air cargo valued at over $101.4 billion. LAX handled 655,564 operations (landings and takeoffs) in 2015.
An economic study based on 2014 operations reported LAX generated 620,610 jobs in Southern California with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital-improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion, $966 million in state and local taxes, and $1.6 billion in federal tax revenues.
LAX is part of a system of two Southern California airports – along with Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
For more information about LAX, please visit www.lawa.aero/lax or follow on Twitter @flyLAXAirport, on Facebook at www.facebook.com/LAInternationalAirport, and on YouTube at www.YouTube.com/laxairport1. Information about LAX’s ongoing multi-billion-dollar LAX Modernization Program, as well as tips and shortcuts to help navigate LAX during construction, are available at www.LAXisHappening.com.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.
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SOURCE: Los Angeles World Airports
Contact: Nancy Castles
(424) 646-5260