IHG Partners with Rakuten Travel for Enhanced Loyalty Program Integration
(IN SHORT) IHG Hotels & Resorts announces the signing of a memorandum of understanding (MoU) with Rakuten Group Inc.’s travel reservation service Rakuten Travel, marking the first collaboration of its kind between IHG and a Japanese travel reservation service. The partnership aims to enhance the travel booking experience by linking IHG’s loyalty program, IHG One Rewards, with Rakuten’s flagship loyalty program, Rakuten Points. Discussions will focus on improving services and customer experiences for members of both loyalty programs, with specific initiatives to be announced in the near future. This collaboration underscores IHG’s commitment to providing unparalleled value for its members through strategic partnerships worldwide.
(PRESS RELEASE) Tokyo, Japan, 2024-Feb-8 — /Travel PR News/ — IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies announced that they have signed a memorandum of understanding (MoU) with Rakuten Group Inc.’s travel reservation service Rakuten Travel, a leading online travel agency in Japan, to collaborate on a seamless travel booking experience linking the two companies’ loyalty programs. This is the first time that IHG has signed an MoU with a Japanese travel reservation service.
IHG and Rakuten Travel will carry out discussions with the aim of improving services and customer experiences for members of IHG One Rewards, the loyalty program run by IHG, as well as Rakuten and its flagship loyalty program, Rakuten Points. Details of specific initiatives based on the MoU will be announced in the near future.
IHG is committed to offering unparalleled value for IHG One Rewards members, through collaboration with a diverse network of partners worldwide.
About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,200 open hotels in over 100 countries, and more than 2,000 in the development pipeline.
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About Rakuten Travel
Rakuten Travel is a leading online travel agency in Japan under the Rakuten Group. Launched in 2001, it offers Japan’s broadest selection of hotels and other accommodation facilities for both leisure and business travelers, as well as package tours with airlines and more. Rakuten Travel also covers accommodations in markets around the world and offers support in 7 languages.
Source: IHG
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