Fly Better to Wimbledon: Emirates Unveils Strawberry-Inspired Dining, Lounges and On-Site Activities
(IN SHORT) From 30 June to 13 July, Emirates reprises its role as Official Airline Partner of The Championships, Wimbledon, by offering themed dining, décor and branded giveaways both in-flight and on the grounds. Travelers on Dubai–UK routes can enjoy strawberry-focused desserts, Pimm’s and strawberry mocktails, and specialty menus across all classes—plus exclusive towels and cocktails for Premium passengers. Fans can keep up with every match via Emirates’ in-flight Sport 24 channels or in the airline’s lounges, and onsite they can explore interactive experiences, win a Dubai holiday and collect limited-edition Emirates × Wimbledon merchandise. Beyond tennis, Emirates maintains extensive UK sports partnerships, recently launching the “Championing Nature” environmental programme with the All England Club, and operates 133 weekly flights from Dubai to hubs across Britain, connecting to over 140 destinations worldwide.
(PRESS RELEASE) LONDON, UK, 2025-Jun-27 — /Travel PR News/ — The All England Lawn Tennis Club’s famed Championships at Wimbledon are set to unfold from 30 June to 13 July, and Emirates will once again serve as the Official Airline Partner, delivering its signature “fly better” service both onboard and on-site.
This summer’s sporting season kicks off in style as Emirates rolls out Wimbledon-themed menus on flights between Dubai and the UK, debuts branded drink coasters and headrest covers across all cabins, and invites tennis enthusiasts to its interactive booth at the event for a chance to win a holiday to Dubai.*
A first-class line-up at 40,000 feet
Passengers can sip Pimm’s cocktails or strawberry mocktails and savor strawberries and cream in the A380 Onboard Lounge. In Economy and Premium Economy between now and 13 July, travelers will find cream cheese mousse with strawberry compote and hazelnut streusel, strawberry tarts, panna cotta and cheesecake. First and Business Class guests will enjoy panko-crusted lamb cutlets followed by honey cake with strawberry compote, artisanal pastries and lemon-strawberry cupcakes crowned with The Championships logo. First Class passengers also receive Emirates-branded Wimbledon 2025 towels by Christy, the tournament’s Official Towel Supplier. Meanwhile, Premium travellers can refresh with Sipsmith cocktails in the Dubai First Class Lounge alongside classic fish and chips and strawberry profiteroles.
Courtside entertainment and connectivity
Whether in Emirates Lounges in Dubai or the UK—or cruising at 40,000 feet—fans can follow every rally via Sport 24 and Sport 24 Extra on Emirates’ award-winning ice entertainment system. Over 40 sports programmes are on offer, including tennis-centric films like The Racket, Gods of Tennis and the official Wimbledon 2024 documentary.
“Fly better” hospitality on-site
On the Wimbledon grounds, Emirates’ hospitality pavilion will serve gourmet dishes and premium wines—think Château Margaux 2004 and Bouchard Père & Fils Chevalier-Montrachet Grand Cru 2013, alongside Cloudy Bay Sauvignon Blanc and Château d’Esclans’ Rock Angel. The Emirates Experience stand features interactive activities, exclusive giveaways and another chance to win a Dubai getaway with Emirates Holidays.* Young fans can enjoy Emirates-branded mini tennis courts and compete in the Emirates Cup on Roblox’s Wimbleworld for free virtual rewards.
Exclusive Emirates merchandise
Visitors can purchase limited-edition Emirates × Wimbledon Christy towels, bespoke A380 aircraft models, apparel and accessories at the Emirates Official Store, both on-site and online.
Emirates’ UK sports partnerships
Beyond Wimbledon, Emirates is the Official Airline and Premier Partner of the ATP Tour, backing all four Grand Slams and some 60 tournaments annually. In partnership with the All England Club, Emirates recently launched “Championing Nature,” a multi-million-pound initiative funding urban nature projects via four Wildlife Trusts across the UK. The airline also supports Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, the Great Britain Sail Grand Prix in Portsmouth, Emirates Old Trafford and the Great Britain SailGP Team.
Flight network to the UK
Emirates operates 133 weekly services to the UK: six daily A380 flights to London Heathrow, three to Gatwick, two to Stansted, three to Manchester, two to Birmingham (one via A380), and daily A380 or A350 services to Newcastle, Glasgow and Edinburgh. From its hub in Dubai, the airline connects to over 140 destinations across Asia, the Indian Ocean, the Middle East, Africa and Australasia.
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Media contact:
Email: pr@emirates.com
SOURCE: The Emirates Group
