Finnair CEO Steps Aside for #GirlsTakeover Campaign Promoting Equality in the Workplace

Finnair CEO Steps Aside for #GirlsTakeover Campaign Promoting Equality in the Workplace

Helsinki, Finland, 2023-Sep-16 — /Travel PR News/ — Finnair is taking part in Plan International’s #GirlsTakeover campaign, where girls step into the shoes of political, social and economic leaders as part of the UN’s International Day of the Girl celebrations.

At Finnair, 17-year-old Siru Nuutinen will take over the role of CEO Topi Manner and work with Finnair’s Executive Board on 9 October. The takeover is part of campaign by Plan International, a children’s rights organisation that seeks to raise awareness about discrimination against girls and, at the same time, highlighting their potential.

“In recent years, we have seen growth in the importance of companies as socially responsible actors. At Finnair, we strongly believe in a diverse and equitable society, which is why we wanted to join Plan’s initiative,” says Manner.  

The theme for the takeovers is equality in working life. Globally, girls still have fewer opportunities than boys to get an education, to access decision-making positions and earn equal pay. There is also room for improvement in equality in working life in Finland.

At Finnair, the campaign focuses not only on the position of girls but also on the broader theme of equality and diversity. Updated objectives and actions will be published during the takeover.

“We have long enjoyed a multicultural and diverse working environment. However, after long years of crisis, now is a good time to update our goals and restart the systematic actions to achieve a more equitable and inclusive workplace,” says Manner. “We want to be an attractive employer also in the future, and by working with Siru, we believe we can get good ideas on how to concretely advance equality and inclusion”.

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. Plan strives for a just world, working together with children, young people, supporters and partners. Plan has been operating in Finland since 1998. Plan International was founded in 1937. Plan has no religious or political affiliations. Plan International works in over 80 countries.
Finnair blog:

Finnair is a network airline, specialising in connecting passenger and cargo traffic between Asia, North America and Europe. Finnair is one of the oldest operating airlines in the world, celebrating its centenary in 2023. Sustainability is at the heart of everything we do – Finnair intends to reach carbon neutrality latest by the end of 2045. Customers have chosen Finnair as the Best Airline in Northern Europe in the Skytrax Awards for 13 times in a row. Finnair is a member of the oneworld alliance. Finnair Plc’s shares are quoted on the Nasdaq Helsinki stock exchange.

Media Contact:  

Finnair media desk
358 9 818 4020

Ossi Heinänen
Secretary General at Plan International Finland
tel. +358 (0)40 752 0080

Requests for interviews with Plan:

Inka Kovanen
Communications Officer at Plan International Finland
tel. +358 (0)50 336 4705

Source: Finnair