easyJet rolls out pan-European, multi-media ad campaign to inspire viewers’ imaginations when dreaming about their next getaway
Campaign encourages viewers to ‘Imagine where we can take you
LUTON, England, 2018-Sep-14 — /Travel PR News/ — easyJet, Europe’s leading airline, will tomorrow (14 September) launch a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway.
The engaging and uplifting film shows a plane in flight above the clouds before transporting viewers through the imagination of a passenger on board. As easyJet Senior First Officer Diana Gomes da Silva takes us on our journey, the film ends with the sun setting over the European landscape below and asks viewers to ‘Imagine where we can take you’.
The fully integrated, pan-European brand campaign launches on TV in the UK on 14 September during Gogglebox with all the media buying and planning being undertaken by OMD.
Created by creative agency VCCP, and shot by directors Sacred Egg through Riff Raff Films, it is supported by a pan-European €12 million media budget comprising of TV, Press, Cinema, Social and Digital Outdoor, with stills imagery by Thomas Prior.
The ad is set against the evocative soundtrack of Cat Power’s ‘Dreams.’
Lis Blair, easyJet Chief Marketing Officer, commented:
“This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers.
“With over 1,000 routes our customers can reach so many great experiences across Europe, and this new campaign captures this with a moving and engaging creative concept.”
Andrew Peake, VCCP Chief Executive Officer, commented:
“Working with the team at easyJet, we’re very proud of this latest campaign which brings a new and emotive take on the Generation easyJet idea. The campaign takes people on a flight of imagination as we inspire travel across Europe.
“It will run across Europe and will be integrated across all channels”
About easyJet:
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe’s primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 83 million passengers annually, of which more than 13 million are travelling on business. easyJet flies 308 aircraft on more than 1000 routes to 158 airports across 34 countries. More than 300 million Europeans live within one hour’s drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £10m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger’s carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
Innovation is in easyJet’s DNA – from our launch over 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
For further information, please contact the easyJet Press Office on 01582 525252, log ontowww.easyjet.com or follow @easyJet_Press
Source: easyJet
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