(IN SHORT) W Hotels, part of Marriott Bonvoy’s portfolio, has launched a new global series titled Hotel Tales, showcasing the unique and unforgettable experiences of guests staying at their hotels. The series, written by comedian Pat Regan, features personalities such as Chloë Sevigny, Miranda Makaroff, and Ziwe, sharing their extraordinary moments at W Hotels. From a nostalgic return to the ‘90s at W New York to a late-night culinary adventure at W Hollywood, Hotel Tales highlights the brand’s commitment to self-expression and unforgettable experiences. The series is a new chapter in W Hotels’ ongoing evolution, blending storytelling with luxury and creativity.
(PRESS RELEASE) Bethesda, MD, 2024-Dec-18 — /Travel PR News/ — W Hotels, a member of Marriott Bonvoy’s extensive portfolio, has unveiled its new global series, Hotel Tales. Presented in an editorial-documentary style, the series delves into the unforgettable experiences and untold stories unique to W Hotels. Written by comedian and Hacks writer Pat Regan, the series invites viewers to step inside the extraordinary lives of W Hotels guests, offering an authentic glimpse into moments that can only happen within the brand’s vibrant atmosphere, and extending a future invitation to experience them firsthand.
At the heart of Hotel Tales is a diverse cast of personalities, including iconic figures such as award-winning actor Chloë Sevigny, multidisciplinary artist Miranda Makaroff, and comedian Ziwe. Each guest shares their personal experiences, revealing unexpected encounters and memorable connections with unique individuals they met during their stays—experiences that could only unfold in the distinctive environment of W Hotels.
Chloë Sevigny, staying at the reimagined W New York – Union Square, reflects on how the hotel transported her back to the ‘90s, a time when W Hotels first emerged on the scene. There, she forms an unlikely connection with a Whatever/Whenever agent who curates a special collection of ‘90s memorabilia to help her get into character for a new role. Meanwhile, Miranda Makaroff, staying at W Hollywood, recounts a serendipitous late-night culinary adventure involving a misdirected room service order that led her to an unexpected romance. Produced in collaboration with Vogue, Ziwe’s segment at W Nashville follows her southern escapades, embracing her “cowgirl era” while immersing herself in the city’s lively music scene.
George Fleck, Senior Vice President and Global Brand Leader at W Hotels, explained: “At W Hotels, our spaces are dynamic canvases where self-expression takes center stage. Our role is to capture these bold, unfiltered moments and amplify them, reflecting the energy and individuality of both our guests and talent. This campaign celebrates the diverse and authentic experiences that define W Hotels, turning them into something truly unforgettable.”
Founded in 1998 in New York City, W Hotels has long been at the forefront of cultural change and innovation. Hotel Tales represents a new chapter for the brand, continuing its legacy as a leader in the boutique hotel movement and a pioneer in shaping luxury travel experiences.
Pat Regan, the creator behind the series, shared his excitement: “It’s been a true honor to craft this series, which celebrates the bold, the unique, and the fun of W Hotels. This brand has always been about embracing individuality, whether as your true self or a playful alter ego, and creating stories worth telling. It’s been an incredible experience to bring that energy to life.”
The Hotel Tales series signals an exciting evolution for W Hotels, reimagining the guest experience through captivating stories that challenge the status quo. The brand continues to evolve with refined design, passion-driven programming, and exceptional service. Every stay invites guests to embrace a journey of self-discovery, offering an unparalleled experience of luxury and liberation.
Chloë Sevigny, reminiscing on her return to W New York – Union Square, commented: “It’s been nostalgic and exciting to return to the reimagined hotel, a fresh take on a place I have such fond memories of. I’m thrilled to be part of this new era of W Hotels, where we can all write our own stories.”
Stay connected with W Hotels on Instagram at @whotels and TikTok at @whotels. For more information about the brand’s nearly 70 global properties, visit whotels.com to begin crafting your own hotel tale and experience what it truly means to be “there.”
ABOUT W HOTELS
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With nearly 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution, to meet the needs of today’s guest and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.marriott.com.
Media Contact:
Bryce Dalzin
Senior Director, Global Luxury Brand PR – EDITION, JW Marriott, The Luxury Collection, W Hotels
Marriott International
Bryce.dalzin@marriott.com
Source: Marriott International, Inc.
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