Choice Privileges Expands Rewards Program with Flexible Redemption Options and Enhanced Benefits
Members can redeem points at more than 7,000 hotels around the world, including 1,000 luxury and upscale, full-service hotels across Radisson, Radisson Blu, Cambria Hotels and others
(IN SHORT) Choice Hotels’ Choice Privileges program is introducing new features in early 2025, enhancing flexibility and value for members. These updates include a 50-week booking window for reward nights, options to redeem points for premium room features, and the launch of Choice RewardSaver, allowing members to book stays starting at 6,000 points. Members can access over 7,000 properties globally, including luxury and upscale options, and additional benefits like Points Plus Cash and exclusive experience redemptions.
(PRESS RELEASE) NORTH BETHESDA, Md., 2024-Nov-1 — /Travel PR News/ — Choice Hotels International, Inc. (NYSE: CHH) has announced several new features for its Choice Privileges rewards program, aimed at providing members greater value and flexibility in using their points. Starting in early 2025, members will benefit from an extended booking window, allowing reward night reservations up to 50 weeks in advance, alongside the option to redeem points for premium room features, such as upgraded views or extra space.
Choice Privileges will also launch Choice RewardSaver, a reintroduced tool allowing members to book rewards nights for as low as 6,000 points, down from the previous 8,000-point minimum. With over 7,000 hotels worldwide in its portfolio, including upscale Radisson Blu properties and select luxury stays at Preferred Hotels & Resorts, Choice Privileges now offers more redemption options to suit diverse travel needs.
Chief Marketing Officer Noha Abdalla highlighted the commitment to enhancing Choice Privileges’ value: “These new features, combined with our expanding range of hotel options, ensure members can redeem their points for stays and experiences that truly matter to them.”
Choice Privileges members can also maximize their rewards through additional benefits, including Points Plus Cash for flexible redemption, Rewards Exchange with participating airlines, and the Choice Privileges® Mastercard®, offering 5x points on Choice stays and automatic Gold Elite status. For members interested in unique experiences, Choice Privileges will offer point-based access to exclusive college sports events and VIP racing experiences in 2025.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 45 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and the iconic Treasure Island Hotel & Casino in Las Vegas. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: development@choicehotels.com.
Media Contact:
Azhar AlFadl
MediaRelations@choicehotels.com
SOURCE: Choice Hotels International, Inc.
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