(NEWS) LOS ANGELES / LAS VEGAS, 2025-Oct-9 — /Travel PR News/ — At IMEX America 2025 in Las Vegas, the China National Tourist Office (CNTO) in Los Angeles made a strong impression by nearly doubling its booth size to 1,000 square feet, marking its second consecutive year at the world’s leading meetings and events trade show. The expanded presence underscored China’s growing stature as a global powerhouse in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Joined by tourism boards and MICE representatives from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang, CNTO showcased the country’s diverse destinations, modern infrastructure, and ability to host events of any scale. The booth also featured engaging cultural experiences such as the daily “Touch of China” showcase and the “Cheers from China” Happy Hour, both designed to connect international buyers with China’s hospitality, creativity, and sustainability-focused tourism vision. Published in TravelPRNews.com, the press release highlighted CNTO’s commitment to advancing China’s image as an innovative, world-class meetings and events partner and reaffirmed its message that China is ready to welcome the world — “Nihao China.”
The IMEX appearance follows another recent initiative by CNTO Los Angeles, also covered by TravelPRNews.com, where the organization participated in the City of Arcadia’s annual Moon Festival on October 4, 2025. In collaboration with Tours4Fun, CNTO hosted an exhibition booth to promote Chinese culture and travel opportunities to Southern California residents, offering curated itineraries, giveaways, and cultural activities centered around the Mid-Autumn Festival’s themes of unity and gratitude. The participation emphasized CNTO’s broader goal of fostering cultural exchange, community engagement, and travel promotion between China and the U.S. West Coast.
Together, these two events illustrate CNTO Los Angeles’s dual strategy: strengthening China’s visibility in global tourism and event markets while nurturing local cultural connections. By blending world-stage exposure at IMEX America with grassroots cultural engagement in Arcadia, CNTO continues to reinforce China’s reputation as both an international MICE hub and a welcoming destination rich in heritage, innovation, and opportunity.
