
Cathay Group Wins 15 Awards, Including Third Consecutive Grand Award, at 2025 Customer Service Excellence Awards
(IN SHORT) Cathay Group was honored with 15 awards, including the prestigious Grand Award for the third consecutive year, at the 2025 HKACE Customer Service Excellence Awards. The airline’s achievements highlight its commitment to providing exceptional customer service and demonstrate the excellence of its service teams across various departments, including Inflight Services, Airport Services, Customer Care, and Cathay Academy.
(PRESS RELEASE) HONG KONG, 2025-May-29 — /Travel PR News/ — Cathay Group has been honored with a total of 15 prestigious awards at the annual Customer Service Excellence Awards, hosted by the Hong Kong Association for Customer Service Excellence (HKACE) on May 27, 2025. These awards, including the highly coveted Grand Award for the third consecutive year, are a testament to Cathay’s unwavering commitment to delivering exceptional service and to its customer-centric approach as it strives to become one of the world’s leading service brands.
The awards were presented at a ceremony attended by Cathay Chief Operations and Service Delivery Officer, Alex McGowan, alongside senior management, who celebrated the accomplishments of Cathay’s dedicated service teams.
Alex McGowan expressed pride in the achievement, stating: “We are deeply honored to receive multiple awards this year, particularly the Grand Award for the third year in a row. This recognition reflects our commitment to putting customers at the heart of everything we do. It highlights the extraordinary efforts of our people across Cathay, especially our service delivery teams who provide the professional, warm, and heartfelt service that defines the Cathay experience. These accolades will inspire us to continue to go above and beyond in our quest to become one of the world’s greatest service brands.”
Award Highlights:
Cathay Group received a remarkable collection of awards, including four Gold awards, three Bronzes, five Merits, and two Top 10 Young Stars of the Year awards across several categories, including:
- Grand Award (Team Award)
- Field & Special Service – Gold (Cathay – Airport Services Department)
- Internal Support Service – Gold (Cathay – Airport Services Department)
- Frontline Service – Gold (Cathay – Inflight Services Department)
- Contact Centre Service – Bronze (Cathay – Customer Care Department)
- Counter Service – Merit (Hong Kong Airport Services Limited – Baggage Service)
- Top 10 Young Stars of the Year – Top 10 (Cathay – Inflight Services Department)
- Top 10 Young Stars of the Year – Top 10 (Cathay – Airport Services Department)
- People Development – Bronze (Cathay – Cathay Academy)
- Innovative Service (Non-Digital or Technological) – Merit (Cathay – Airport Services Department)
The Customer Service Excellence Awards, hosted annually by the HKACE, aim to recognize exceptional customer service professionals and celebrate outstanding performers. The event is designed to promote a culture of high-quality customer service in Hong Kong.
Media contact:
press@cathaypacific.com
SOURCE: Cathay Pacific Airways
