British Airways Enhances Avios Collection with Ancillary Purchases and Cash-based Rewards
- The way British Airways Executive Club Members collect Avios is transforming from 18 October 2023, offering Members a transparent, consistent and simplified way to collect Avios
- Under the new collection model, Members can earn up to nine Avios per £1 spent, depending on their Tier status
- From the same date, additional enhancements will allow Members to collect Avios on ancillary purchases, such as upgrades and pre-paid seat selection
London, UK, 2023-Jul-19 — /Travel PR News/ — British Airways has announced that the way customers collect Avios will be updated from 18 October 2023, including the ability to collect Avios on ancillary purchases for the first time.
It means that customers will soon be able to collect Avios when purchasing additional items such as upgrades, pre-paid seat selection and excess baggage, either in advance or at the airport. The amount of Avios collected per flight will be based on the amount paid rather than distance travelled, in a more consistent and clearer approach.
Members booking flights from 18 October 2023 will collect the following Avios depending on their Tier status:
- Blue members will receive 6 Avios per qualifying* £1 spent
- Bronze members will receive 7 Avios per qualifying £1 spent
- Silver members will receive 8 Avios per qualifying £1 spent
- Gold members will receive 9 Avios per qualifying £1 spent
This new model will also apply to flights marketed by Iberia**.
Ian Romanis, British Airways’ Director of Retail and Customer Relationship Management, said: “We continue to listen to our customers’ feedback and ideas to evolve our Executive Club. This is a simpler and more transparent system offering more opportunities to collect Avios than ever before and rewarding loyalty based on customers’ cash spend. It’s a tried and tested model already used by a number of global airlines, including our sister airline Iberia.”
The update to the new collection model is the latest change to the Executive Club this year to keep improving the loyalty programme for Members. Most recently, the airline revealed a series of Avios-Only flights, with 100% of seats made exclusively available to Members as Reward Seats. The first Avios-Only flight to Sharm El Sheikh sold out within 24 hours.
In addition to flights, Members can collect Avios in everyday life, including spending on the British Airways American Express Credit Card, travelling with Uber, converting Nectar points and shopping on the British Airways Avios eStore. With more than 1,500 outlets to select from, savvy shoppers can earn Avios from any purchase that they make when visiting www.shopping.ba.com.
For more information and full terms and conditions, visit www.ba.com/executiveclub
Notes to editors
*Qualifying costs include:
- The base fare and carrier-imposed-charges on commercial tickets on any British Airways and Iberia marketed flights
- Upgrades (online or airport), pre-paid seating charges or excess baggage on any British Airways or Iberia marketed and operated flights
**Please note that the amount of Avios collected on Iberia market flights will follow the Iberia Plus proposition. See www.britishairways.com/executive-club/faqs/collecting-avios-changes for more information.
For any flights marketed and operated by other airlines, customers will continue to collect Avios according to each airline’s model of accrual.
About the British Airways Executive Club
The British Airways Executive Club is a free-to-join reward programme for anyone who loves travel. Its currency is Avios, which can be collected by flying with BA or its partner airlines, taking a holiday, making purchases with more than 1,500 retailers when shopping through British Airways at shopping.ba.com, or through everyday spending with a wide range of partners such as American Express, Nectar, Avis Budget Group and Marriott.
Members can also collect Tier Points every time they fly with British Airways or its oneworld® partners, which offer access a range of exclusive benefits as they climb the Tiers through Blue, Bronze, Silver and Gold. For more information, visit www.ba.com/executiveclub.
Media Contact:
press.office@ba.com.
Source: British Airways
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