Brand USA appoints Carroll Rheem as Vice President, Research & Analytics

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Washington, D.C. 2013-05-23 — /travelprnews.com/ — Today, Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through cooperative marketing and promotional efforts announced the appointment of Carroll Rheem as Vice President, Research & Analytics.

“We are pleased to have such an accomplished research analyst join the Brand USA team,” said Chris Thompson, Brand USA CEO. “Carroll’s extensive experience will support our efforts to provide our partners with the intelligence and analytics necessary to measure Brand USA’s success.”

Prior to Brand USA, Rheem served as principal analyst for PhoCusWright, a wholly owned subsidiary of Northstar Travel Media and the global travel industry research authority on how travelers, suppliers and intermediaries connect. During her five years with PhoCusWright, she held positions of increasing responsibility, culminating in her heading the organization’s consumer research practice.

Thompson added, “Carroll has a keen understanding of the wide variety of cultural and commercial factors that are driving global travel patterns which will bode well for Brand USA and our partners.”

Of her many successes, Rheem launched PhoCusWright’s Consumer Travel Report series and worked to establish PhoCusWright as the research authority on how consumers around the world make travel decisions. In addition to consumer research, she contributed market sizing and forecasts that serve as the travel standard for strategic planning. A noted industry expert and author, Rheem is a sought after speaker and is quoted frequently in consumer and trade media.

Prior to PhoCusWright, Rheem spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution.

Rheem earned her Master of Management in Hospitality from Cornell University and her Bachelor of Arts in economics from New York University.

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About Brand USA
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. The program’s activities are funded through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program.Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.

 

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Brand USA appoints Carroll Rheem as Vice President, Research & Analytics

Brand USA appoints Carroll Rheem as Vice President, Research & Analytics