AccorHotels unveils new identity of its international network to promote diversity with the launch of “RiiSE”

AccorHotels unveils new identity of its international network to promote diversity with the launch of “RiiSE”

Paris, France, 2018-Oct-29 — /Travel PR News/ — Six years after the creation of WAAG (Women At AccorHotels Generation), AccorHotels is giving fresh impetus to its international network promoting diversity, which already has more than 14,000 members globally, with the launch of “RiiSE”.

Last night, AccorHotels unveiled the new identity of the Group’s international network to promote diversity, which features a double “ii” symbolizing the men and women who are committed to the values of sharing knowledge, of solidarity and of combatting stereotypes.

Six years after its creation, the WAAG network is taking a new step by improving the Group’s commitment to gender equality with a new goal: diversity, as a key driver of collective performance.

Renamed “RiiSE” and open to both men and women, this network is active across five continents via the mobilization of strong regional communities. Its action is based in particular on the sharing of knowledge through a mentoring program, with 900 pairs in some 20 countries in 2018, on the promotion of especially female talent to positions of responsibility, and on combatting all forms of discrimination.

Maud Bailly, Chief Digital Officer of AccorHotels, and John Ozinga, CEO of AccorInvest, Joint Ambassadors of the network, reaffirmed RiiSE’s ambition by emphasizing the extent to which “diversity is a powerful driver of collective performance: it is important to involve men, women, and managers at the highest level to set an example. Promoting gender diversity is everyone’s duty regardless of their own gender.”

Another of RiiSE’s core beliefs is that no progress can be made in terms of gender equality, fairness and diversity without the support of men, who currently represent 42% of the network’s members.

In addition to gender equality, RiiSE’s diversity concept will also aim to encourage the emergence of mixed teams in terms of generations and cultures. “We are an international company operating in 100 countries, with a wealth of talent that RiiSE must also develop”, according to Maud Bailly and John Ozinga.

In addition to mentoring and the promotion of diversity, RiiSE will strive to combat stereotypes, everyday sexism, and sexual harassment, through communication campaigns, conferences and awareness-raising workshops.

Furthermore, in line with the commitment made by Sébastien Bazin to the United Nations in 2015 as part of the #HeForShe program, RiiSE will pursue the Group’s objective of combatting pay inequalities and actively promote the recognition of all talents. In this way, AccorHotels, which has already made tangible progress in relation to equal pay and female representation, has set itself the goal of having more than 35% female hotel managers by 2020 within its network of more than 4,600 hotels.


AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,600 hotels, resorts and residences across 100 different countries.

With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years.

In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge services, co-working, dining, events management and digital solutions.

Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome.  Guests have access to one of the world’s most attractive hotel loyalty programs – Le Club AccorHotels.

AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group’s activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.

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Source: AccorHotels