BWT Alpine Formula 1 drivers Pierre Gasly and Franco Colapinto with chef Pasquale Puziello
(NEWS) MONZA, Italy, 2025-Sep-9 — /Travel PR News/ — MSC Cruises made history at the Italian Grand Prix in Monza by becoming the first cruise line to bring its signature gastronomy directly to the Formula 1 paddock. As a Premium Partner of the BWT Alpine Formula One Team, the company’s top chefs served an exclusive menu to drivers, pit crews, engineers, and VIP guests throughout the race weekend. The initiative highlighted MSC Cruises’ global culinary offering, with award-winning chefs Luca Cesarini, Xiao Wang, and Pasquale Puziello curating dishes inspired by the line’s specialty restaurants, including Eataly, Kaito Sushi, Teppanyaki, Chef’s Garden Kitchen, Hola! Tacos & Cantina, and more.
MSC Cruises chefs dishing out meals to BWT Alpine drivers in the garage
Guests enjoyed refined selections such as Hamachi and Ora King Salmon sashimi, truffle-infused tagliatelle, misoyaki black cod, and decadent desserts like tiramisu and Mexican flan. Executives from both MSC Cruises and BWT Alpine hailed the collaboration as a celebration of innovation, precision, and passion, aligning the spirit of fine dining at sea with the adrenaline of Formula 1. The partnership builds on MSC Cruises’ role as a Global Sponsor of Formula 1 since 2022 and its announcement earlier this year as Premium Partner of BWT Alpine, further strengthening its presence in the world of elite motorsport.
MSC Cruises is also featured in the newly released F1® THE MOVIE, an Apple Original Films production directed by Joseph Kosinski and produced by Jerry Bruckheimer, distributed worldwide by Warner Bros. Pictures. The film stars Brad Pitt and Damson Idris as drivers for the fictional APXGP Formula 1® team, with MSC Cruises’ branding showcased on cars, uniforms, and racetrack signage as part of its longstanding Global Partnership with Formula 1®, established in 2022 and recently extended to 2030.
