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(IN SHORT) EGL Tours, one of Hong Kong’s largest travel sellers, has entered a strategic partnership with Amadeus to support its growth and digital transformation. The collaboration includes a suite of advanced solutions like Amadeus Master Pricer, Ticket Changer, B2B Wallet, and Agency Insight—helping EGL streamline operations, optimize payments, and gain actionable analytics for strategic decisions. This move positions EGL to deliver more seamless, efficient, and personalized travel experiences to its customers, while strengthening its market presence across the region.
(PRESS RELEASE) MADRID, 2025-Apr-24 — /Travel PR News/ — Hong Kong-based travel agency EGL Tours is embracing a bold new chapter with a wide-ranging partnership with Amadeus, the global leader in travel technology. The alliance comes at a pivotal time as EGL strengthens its market presence both in Hong Kong and across the region.
“We’re investing in our future,” said Christina Yuen, Executive Director of EGL Tours. “Partnering with Amadeus isn’t just about accessing advanced technology—it’s about aligning with a company committed to long-term innovation. With this collaboration, we’re confident in our ability to streamline processes and deliver smoother, more intuitive travel experiences for our customers.”
At the heart of the agreement is a suite of powerful Amadeus tools aimed at fueling EGL’s digital transformation. These include Amadeus Master Pricer, a dynamic search solution that instantly delivers the best mix of affordable fares and optimal itineraries across a wide selection of airlines.
EGL Tours will also implement Amadeus Ticket Changer, automating the ticket modification process to improve efficiency and reduce manual errors. On the payments front, the Outpayce B2B Wallet will help the agency manage supplier transactions more securely, minimizing fraud risk and simplifying reconciliation workflows.
Another cornerstone of the deal is Amadeus Agency Insight, a robust analytics platform offering real-time intelligence to support data-driven decision-making. The tool empowers EGL Tours to monitor evolving travel trends, assess competitive movements, and fine-tune their sales and marketing strategies based on actionable insights.
“We’re thrilled to welcome EGL Tours to the Amadeus family,” said Brian Chien, Senior Vice President of Travel Sellers and Global Online for Greater China and Mongolia at Amadeus. “As one of the most recognized travel sellers in Hong Kong, EGL’s growth trajectory is impressive. Our comprehensive tech solutions are designed to support that momentum and redefine what travelers can expect from a modern booking experience.”
This partnership not only equips EGL with cutting-edge tools but positions the agency at the forefront of personalized and frictionless travel services for the digital era.
Media contact:
Shirlynn Oh
Corporate Communications
SOURCE: Amadeus IT Group SA
