Enhancing Resilience: PATA Expands Tourism Destination Resilience Programme to Sarawak, Malaysia

(IN SHORT) PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices. The program, which emphasizes a holistic approach beyond traditional metrics… Read the full press release