Tag Archives: Phillipa Harrison

Tourism Australia encourages travellers to book their next big holiday to Australia with Don’t Go Small. Go Australia campaign

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Tourism Australia is launching a new campaign internationally to encourage travellers to book their next big holiday to Australia, with international borders re-opening to all fully vaccinated tourists and other visitors from 21 February 2022. Sydney, Australia, 2022-Feb-15 — /Travel PR News/ — Don’t Go Small. Go Australia is a $40 million campaign being rolled out… Read the full press release

Tourism Australia reappoints Mediabrands Australia to handle its global media buying services across 15 key markets

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Sydney, Australia, 2021-Sep-01 — /Travel PR News/ — Following a comprehensive competitive tender process, Tourism Australia has confirmed the reappointment of Mediabrands Australia, trading as UM, to handle its global media buying services across 15 key markets, including Australia. The appointment is for a five-year period from September 2021, structured as a three-year initial contract… Read the full press release

Tourism Australia announces new $12 million worth National Experience Content Initiative

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Sydney, Australia, 2021-Mar-19 — /Travel PR News/ — Tourism Australia has today (17 March 2021) announced a new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. The National Experience Content Initiative will provide a suite of… Read the full press release

Tourism Australia launches ‘Holiday Gifting’ campaign

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Sydney, Australia, 2020-Dec-10 — /Travel PR News/ — Australians are being encouraged to give the gift of travel this festive season with a new campaign aimed at inspiring travellers to help give back to operators and communities across the country during what is typically their busiest period by booking a tourism experience. With domestic travel… Read the full press release

Tourism Australia announces series of initiatives to support tourism operators in the wake of bushfire and coronavirus crises

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Sydney, Australia, 2020-Feb-11 — /Travel PR News/ — Tourism Australia has today (7 February 2020) announced a series of initiatives that will be implemented as part of the 2020 Australian Tourism Exchange (ATE20), to provide direct support to Australian tourism operators in the wake of the devastating bushfire and coronavirus crises. This year’s special edition… Read the full press release

Tourism Australia appoints Phillipa Harrison as its new Executive General Manager of International

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SYDNEY, Australia, 2016-Nov-01 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Phillipa Harrison as its new Executive General Manager of International, where she will oversee a network of international offices spanning 12 countries and manage airline relationships and distribution channels. Ms Harrison is currently General Manager Sales and Marketing at the Rawson… Read the full press release