IHG Launches ‘Mind Lobby’ at SXSW Sydney 2024, Simplifying Travel Planning with Eye-Tracking Technology

Innovative technology taps into the subconscious mind, revealing true travel desires in less than 60 seconds (IN SHORT) IHG Hotels & Resorts introduced its innovative “Mind Lobby” at SXSW Sydney 2024, using advanced eye-tracking technology to help travelers discover their ideal vacation preferences in under 60 seconds. The technology taps into users’ subconscious reactions to… Read the full press release