Upcycling Project Will Transform 43 Acres of Used Leather Seats DALLAS, 2014-7-16 — /Travel PR News/ — Southwest Airlines (NYSE: LUV) announced today the launch of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products that will benefit communities by providing employment, skills training,… Read the full press release