Tourism Australia: Noma Australia at Barangaroo, Sydney unveils menu for its ten-week residency

Sydney, Australia, 2016-Feb-06 — /Travel PR News/ — Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients. René Redzepi, one of the world’s best-known and… Read the full press release

Tourism Australia launches its latest campaign focused on the country’s world-class aquatic and coastal experiences

New York, NY, 2016-Jan-26 — /Travel PR News/ — Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled… Read the full press release

Tourism Australia names actor Chris Hemsworth as its global ambassador

SYDNEY, 2016-Jan-18 — /Travel PR News/ — Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences. Tourism Australia Managing Director, John O’Sullivan, said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would… Read the full press release

Tourism Australia, Visa partner on increasing the number of international holiday makers Down Under

SYDNEY, 2015-9-7 — /Travel PR News/ — Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here. Both parties… Read the full press release

Tourism Australia: Vogue Australia’s September issue features Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks

SYDNEY, 2015-8-10 — /Travel PR News/ — Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will… Read the full press release

Noma to temporarily close in Copenhagen to open its new waterfront home at Barangaroo on Sydney Harbour; part of collaboration with Tourism Australia and Lendlease

SYDNEY, 2015-8-3 — /Travel PR News/ — One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team. Noma will temporarily close in Copenhagen, Denmark to… Read the full press release

Tourism Australia launches short film aimed at encouraging more visitors to include Indigenous tourism experiences

SYDNEY, 2015-7-15 — /Travel PR News/ — Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday. Entitled Aboriginal Australia: Our Country is waiting for you, the film was created in collaboration with renowned Australian filmmakers Brendan… Read the full press release

Tourism Australia: 7.2% rise in short-term visitors to Australia during the month of April 2015 according to Australian Bureau of Statistics

SYDNEY, 2015-7-6 — /Travel PR News/ — The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million. Australia welcomed 551,400 visitor arrivals during the month of April 2015, an increase of 4.7 per… Read the full press release

Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of aviation marketing deal with Cathay Pacific

SYDNEY, 2015-5-11 — /Travel PR News/ — Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets. A key feature of the… Read the full press release

Tourism Australia announces that Queensland’s Gold Coast will host the country’s largest annual tourism trade show – the Australian Tourism Exchange in 2016

SYDNEY, 2015-5-5 — /Travel PR News/ — Tourism Australia has announced that Queensland’s Gold Coast will play host to the country’s largest annual tourism trade show – the Australian Tourism Exchange (ATE) – in 2016. The announcement was made by Tourism Australia’s Managing Director John O’Sullivan whilst speaking on Wednesday (April 29) at an industry… Read the full press release

Tourism Australia appoints Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai

SYDNEY, 2015-3-24 — /Travel PR News/ — Tourism Australia has today announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai. Mr Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011. He has held a number… Read the full press release

Tourism Australia’s annual Corroboree Greater China event to be held on Hamilton Island from 12 to 15 May 2015

SYDNEY, Australia, 2014-12-5 — /Travel PR News/ — More than 200 leading travel agents from China, Hong Kong and Taiwan – all ‘Aussie Specialists’ with experience in selling Australian holidays – will visit the Whitsundays next year as part of Tourism Australia’s annual Corroboree Greater China event. The event will be hosted on Hamilton Island… Read the full press release

The world’s most influential food and wine VIPs came together for Restaurant Australia’s exclusive ‘Invite The World To Dinner’ Gala event

TASMANIA, AUSTRALIA, 2014-11-17 — /Travel PR News/ — Last night a selection of the world’s most influential and respected food and wine VIPs came together at Hobart’s Museum of Old and New Art (MONA), for Restaurant Australia’s exclusive and highly anticipated ‘Invite The World To Dinner’ Gala event. More than 80 international food and wine… Read the full press release

Tourism Australia and China Southern Airlines extend partnership agreement; committing further A$4.2 million for cooperative marketing in 2015

SYDNEY, 2014-11-17 — /Travel PR News/ — Tourism Australia and China Southern Airlines will extend their existing strategic partnership agreement, committing a further A$4.2 million for cooperative marketing in 2015. This extended agreement was signed today in Parliament House, Canberra by Tourism Australia Managing Director John O’Sullivan and China Southern Airlines President Mr Tan Wangeng… Read the full press release

Tourism Australia and Etihad Airways expand their strategic marketing partnership to promote Australia to international leisure and business travellers

ABU DHABI, 2014-11-14 — /Travel PR News/ — Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend… Read the full press release

Tourism Australia hosted ‘Restaurant Australia’ launch event in China

SYDNEY, 2014-11-6 — /Travel PR News/ — ‘Restaurant Australia’ whet China’s growing appetite for travel Down Under at a launch event for 400 influencers in Shanghai showcasing the best of Australia’s food and wine. Held at the Kerry Hotel in Shanghai on 30 October, the event was attended by Her Excellency Ms Frances Adamson, Australian… Read the full press release

Tourism Australia welcomes Lisa Ronson as its new Chief Marketing Officer

SYDNEY, 2014-11-5 — /Travel PR News/ — Tourism Australia has today confirmed that Lisa Ronson will be joining Australia’s national tourism organisation as its new Chief Marketing Officer. She replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year. Ms Ronson joins Tourism Australia from Westpac, where… Read the full press release

Tourism Australia targets China’s most affluent travel seekers with holiday package worth $70,000 per person

SYDNEY, 2014-10-30 — /Travel PR News/ — Tourism Australia is targeting China’s most affluent travel seekers with a holiday package that ‘money can’t buy.’ Well, it can, but it’ll set you back $70,000 per person. The 22 day tour takes in every state and territory, showcasing Australia’s nature and landscapes, its cosmopolitan cities and culture…. Read the full press release

Virgin Australia becomes the largest airline partner of Tourism Australia

SYDNEY, 2014-10-30 — /Travel PR News/ — Tourism Australia and Virgin Australia have today announced plans to increase the value of their three year marketing partnership to A$20 million making Virgin Australia the largest airline partner of the national tourism body. Both parties will jointly spend more than A$10m during 2015 Financial Year promoting Australia… Read the full press release

Tourism Australia: Tasmania named one of the world’s top ten regions to visit in 2015 at Lonely Planet’s ‘Best in Travel 2015’ publication

SYDNEY, 2014-10-27 — /Travel PR News/ — Lonely Planet’s ‘Best in Travel 2015’ publication has today named Tasmania one of the world’s top ten regions to visit in 2015. ‘Best in Travel’ is an annual collection of what’s hot in travel for the coming year from the world’s number one guidebook publisher. Inclusions in the… Read the full press release

Tourism Australia selects an elite group of China-based travel agencies to lead high yield China tourism strategy

Sydney, Australia, 2014-8-27 — /Travel PR News/ — Tourism Australia has selected an elite group of China-based travel agencies to spearhead a new, high yield distribution network focused upon selling high quality Australian holiday packages to China’s rapidly growing middle classes. A total of 31 specialist travel agents have been selected to join the new Key Distribution… Read the full press release

Tourism Australia acknowledges the efforts of the country’s Indigenous Tourism Champions for providing cultural experiences for visitors

New Tourism Australia logo

Sydney, Australia, 2014-7-10 — /Travel PR News/ — As Australia celebrates Aboriginal and Torres Strait Islander cultures during NAIDOC week, Tourism Australia acknowledged the efforts of the country’s Indigenous Tourism Champions in providing enriching cultural experiences for international visitors. The Indigenous Tourism Champions Program, which is a joint initiative of Tourism Australia and Indigenous Business Australia in… Read the full press release

Tourism Australia launches ‘There’s nothing like Australia’ campaign focusing on food and wine experiences

New Tourism Australia logo

Sydney, Australia, 2014-5-9 — /Travel PR News/ — Tourism Australia has unveiled the latest evolution of its global campaign – ‘There’s nothing like Australia’ – with exceptional food and wine experiences from around the country playing a starring role in an effort to convert the global appetite for Australia as a travel destination into more visits. Launched… Read the full press release

John O’Sullivan appointed new managing director at Tourism Australia

Sydney, Australia, 2014-1-30 — /travelprnews.com/ — John O’Sullivan appointed new managing director at Tourism Australia Key quotes “We’re delighted to have found someone of the calibre and vision of John, who comes to Tourism Australia with a strong reputation for leading and developing high performing organisationsGeoff Dixon, Tourism AustraliaAustralian tourism is growing, is well respected and more… Read the full press release