Tag Archives: Jean-Yves Minet

Mercure Hotels Launches ‘Local Diaries’ to Celebrate 1,000 Hotels with a Focus on Local Culture and Discovery

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(IN SHORT) Celebrating its 1,000th hotel opening, Mercure Hotels has introduced the “Mercure Local Diaries,” a curated guide that invites guests to experience the local culture, flavors, and design unique to each Mercure destination. This initiative reflects Mercure’s commitment to providing authentic, regionally inspired stays, blending local charm with the reliability of a global brand…. Read the full press release

ibis Launches New Global Brand Campaign “Go Get It” to Celebrate 50 Years of Hospitality Excellence

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ibis celebrates 50 years with “Go get it” campaign, embodying a unique mindset and empowering travelers. (IN SHORT) To celebrate its 50th anniversary, ibis has launched a new global campaign called “Go Get It,” emphasizing its long-standing mission of providing accessible and affordable travel experiences. The campaign highlights the diverse motivations behind travel and reinforces… Read the full press release

Accor Strengthens Global Brand Leadership with Key Appointments for Premium, Midscale & Economy Divisions

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New Brand Presidents join the Group reinforcing its Premium, Midscale & Economy Brand Strategy (IN SHORT) Accor has appointed two new Global Brand Presidents to strengthen its Premium, Midscale, and Economy brand divisions. Benoît Racle will lead Accor’s Premium brands, including Pullman, Swissôtel, and Mövenpick, while Jean-Yves Minet will oversee Midscale & Economy brands, such… Read the full press release