New Hotel Brand is Now Franchise Ready DENHAM, UK, 2017-Sep-21 — /Travel PR News/ — IHG® (InterContinental Hotels Group) today revealed the name of its new high-quality midscale brand, avid™ hotels, alongside a brand logo and renderings of the hotel exterior, public space and guest rooms. First introduced to owners at the IHG Americas Conference in June, avid hotels is… Read the full press release