British Airways sees more bookings to golf destination after its sponsored athlete Justin Rose won the US Open

2013-06-21 — /travelprnews.com/ — British Airways has seen a boost in bookings to golf destination over the past few days, attributing it to the success of its sponsored athlete Justin Rose winning the US Open – the first Englishman to do so in 43 years. Described as the ‘Rose Afterglow’, the airline has seen an increase… Read the full news article

Adam Scott’s 2013 ‘Masters’ win puts Australian golf tourism in spotlight

2013-04-18 — /travelprnews.com/ — Tourism Australia believes the dramatic US Masters victory by ‘Tourism Australia’ tourism ambassador Adam Scott will act as a fillip to the promotion of Australian golf tourism on the international stage. Tourism Australia Managing Director Andrew McEvoy said that Scott’s Masters win was not only an incredible personal achievement, but had the potential to help position… Read the full news article