Unveiling the Travel Preferences of Gen Zs and Millennials in Asia Pacific

Regional survey by Marriott Bonvoy uncovers key traits of travel-oriented, value-driven Gen-Zs and Millennials (IN SHORT) Marriott Bonvoy conducted a survey among Gen Zs and Millennials in Asia Pacific (APEC), revealing that a majority of them prefer belonging to a single loyalty travel program. Identified as “Savvy Explorers,” they prioritize maximizing travel value and unique… Read the full press release