(IN SHORT) Qantas has launched a new brand campaign, “Australia in the Sky,” in the North American market, the first in a decade, as demand for travel between the US and Australia grows. Directed by Australian filmmaker Baz Luhrmann, the campaign showcases Australian talent and highlights iconic locations such as Bondi Beach and Sydney Harbour…. Read the full press release
New York, NY, 2016-Jan-26 — /Travel PR News/ — Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled… Read the full press release
SYDNEY, 2016-Jan-18 — /Travel PR News/ — Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences. Tourism Australia Managing Director, John O’Sullivan, said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would… Read the full press release