(IN SHORT) The China National Tourist Office (CNTO) in Los Angeles will host a Chinese New Year celebration and winter travel showcase on February 28, 2026, at Fashion Island in Newport Beach, California. The public event will feature festive decorations, lantern displays, cultural installations, and photo opportunities to celebrate the Spring Festival and introduce visitors… Read the full news article
Tag Archives: China tourism promotion
China’s 2025–2026 inbound‑tourism drive: targeted marketing, inclusive policies and digital campaigns
China is intensifying global tourism marketing with region-specific campaigns, cultural diplomacy, and expanded visa-free access. Initiatives like Nihao China and partnerships through CNTO offices abroad are central to attracting visitors from North America and Europe. Digital storytelling, influencer collaborations, and cultural events such as the Arcadia Moon Festival strengthen China’s brand appeal. Policy reforms, easier… Read the full news article

