Holiday Inn Express Unveils “Fresh or Fried” Care Kits Tailored to Gen Z and Millennial Gig‑Goers

(IN SHORT) Holiday Inn Express’s new research identifies two concert‑goer personas—“Fresh” (Gen Z) and “Fried” (Millennials)—highlighting how each generation preps for, endures, and recovers from live music events. While Millennials dive deep into nostalgia-fueled nights and wake up feeling “fried,” Gen Z balances excitement with self‑care to stay “fresh.” To support both styles, Holiday Inn Express and… Read the full news article