MARRIOTT MEDIA Debuts as a Traveler-First Network Combining First-Party Data with Contextual Engagement

(IN SHORT) Marriott International has launched MARRIOTT MEDIA, a traveler-centric media network designed to integrate brand messages seamlessly across guests’ digital and physical experiences. By harnessing first-party data from 237 million Marriott Bonvoy members and 9,500 properties, the platform enables precise targeting based on demographics, travel intent and on-site behavior. Guests benefit from relevant recommendations… Read the full news article