2013-08-06— /travelprnews.com/ — With tablet usage in the UK tripling year-on-year, taking the total to 30 per cent of the population*, Thomson becomes the first tour operator to launch a brand new innovative and immersive iPad magazine that is designed to give the user a true feel of the unique holiday experience they will enjoy in resort, even before they travel.
The free to download interactive digital magazine focuses solely on Thomson Sensatori and features rich, interactive and animated destination guides, Sensatori’s sustainability commitments and interviews with the people who really make a Sensatori holiday stand out from the rest. For example, the executive chef of Le Chique at Sensatori Mexico tempts the taste buds by talking about his training with world famous expert in molecular gastronomy Ferrán Adriá, and how this experience influences the food he creates for guests. An entertainment showcase film is the perfect teaser of the West End quality Sensatori shows customers can expect in resort – fully embedded into the magazine. Users can experience the animation, video and competitions without being referred to external pages. The iPad-edition magazine will be available from the Apple News Stand from 25th July.
As part of the all new digital magazine, Thomson is thrilled to announce the first ever 360° panoramic hotel experience –Thomson Resort View. Using the iPad as a view finder, the user can experience a virtual tour of Sensatori Sharm el Sheikh, giving the feeling of actually being there. Using the iPad’s gyroscope, the user will be able to explore around the hotel just by moving the device in different directions.
Thomson Resort View will soon be hosted on www.holidaysjustgotbetter.com and users can look forward to seeing some further additions from the Thomson product range in the near future.
Luke Gaskins, Head of Product Development and Delivery, said “We are thrilled to be leading the way in mobile and tablet technology within the travel industry. The huge number of holidaymakers preparing themselves for summer breaks, combined with our commitment to providing as many Wi-Fi hot spots in our resorts as possible, makes this a great time to excite our customers ahead of their holiday with these virtual experiences. This is our first interactive magazine, and we will be developing more in the near future, so customers can continue to experience our product in a new and exciting way, at the same time as helping us take another step towards becoming a more sustainable and digitally innovative company.”
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Notes to Editors
NOTES TO EDITORS
*Google July 2013
Wi-Fi or mobile network connection is needed to access Thomson Resort View
The digital Sensatori magazine is initially only for iPads but will soon be making its way to other tablet devices.
About Thomson
Thomson, part of TUI UK & Ireland, is one of the UK’s most well-known holiday brands, delivering unique and modern holiday experiences for its customers every year.
In 2013, 90% of hotels in the Thomson brochure will be exclusive to Thomson and these properties continue to be popular among our customers.
Flagship properties include; five Sensatori hotels in Crete, Tenerife, Mexico Egypt and Turkey with another planned to open in Jamaica in 2014 – these hotels give customers a luxury holiday experience, featuring world class spas and gourmet dining; Thomson Couples resorts offering stylish hotels in beach front locations exclusively for adults with a real contemporary feel and Thomson Family Resorts which have been designed for families with younger children, featuring excellent kids clubs giving parents a care-free, relaxing holiday.
Thomson is the sister company of First Choice and uses Thomson Airways as its carrier to take over 5.5million people on holiday each year.
TUI UK & Ireland is part of the TUI Travel PLC Group
Contact
Thomson Press Office
e: pressoffice@thomson.co.uk