London, 2013-04-30 — /travelprnews.com/ — Expedia® Affiliate Network (EAN), the private label arm of the world’s largest online travel company, today expands its share of the airline market thanks to a new partnership with Swiss International Air Lines (SWISS). The deal will see one of Europe’s leading international airlines use EAN’s Chameleon® hotel retailing platform alongside its Smart Cross Sell product to increase online revenues by offering travellers a targeted range of accommodation options alongside or after booking their flight.
SWISS selected EAN’s solution following a competitive tender. The Chameleon platform provides the airline with a targeted inventory from EAN’s global database of almost 160,000 hotels to ensure its customers can find the most relevant hotels in their chosen destinations. The solution also gives travellers access to user-generated content from TripAdvisor and area maps so they can choose the best accommodation for their individual needs.
By integrating EAN’s Smart Cross Sell product into the platform, SWISS will be able to ensure customers find the perfect match for their hotel needs after the purchase of their airline ticket. Smart Cross Sell’s intelligent sort locates the highest converting properties and the best deals, with user-defined profiling to match the right deal to the right customer.
Luca Graf, Head of Online & Direct Sales for Swiss International Air Lines, commented: “We chose to partner with EAN because of the huge choice its inventory offers across the 61 destinations we fly to, as well as its ability to integrate quickly and easily into our site. We’re confident that Chameleon and Smart Cross Sell will make booking travel easier for our customers and also improve ancillary revenues for us.”
Chris Wallis, Director of Transport for Expedia Affiliate Network, said: “The ability to accurately target customers with the right accommodation at the best price can really make an airline stand out from the rest. We’re excited to be working with such a well-established brand and look forward to helping SWISS grow its ancillary revenues.”
About Expedia Affiliate Network
Expedia Affiliate Network (EAN) is part of the Expedia group, the world’s leading online travel company. EAN creates the tools and technology that help millions of travellers find the perfect hotels for their next trips. EAN works with over 10,000 partners in 33 countries to turn their web traffic into hotel bookings and happy customers. For more information on EAN visit www.ean.com. Expedia Affiliate Network and the Expedia Affiliate Network logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other trademarks mentioned herein may be the property of their respective owners. ©2013 Expedia, Inc. All rights reserved. CTS # 2029030-50