Sheraton Showcases Chinese Cultural Heritage with Nationwide ‘Celebrate Life’s Moments’ Art Exhibits Across Greater China
‘Celebrate Life’s Moments’ themed art exhibitions at Sheraton unveil the Beauty of Chinese Heritage Crafts
(IN SHORT) Sheraton Hotels has launched the ‘Gatherings by Sheraton’ program in Greater China, featuring a new series of cultural art exhibits titled ‘Celebrate Life’s Moments.’ The initiative, in partnership with the ‘Genius Mom’ project from the China Women’s Development Foundation, will display nearly 400 traditional Chinese artworks across almost 100 Sheraton hotel lobbies. These exhibits highlight regional Chinese heritage crafts, allowing guests to explore the cultural significance and stories of these pieces while fostering local community connections. The exhibition runs until March 31, 2025.
(PRESS RELEASE) Beijing, China, 2024-Nov-9 — /Travel PR News/ — Sheraton Hotels and Resorts, part of Marriott Bonvoy’s extensive brand portfolio, has introduced its ‘Gatherings by Sheraton’ program in Greater China with a new art exhibition series titled ‘Celebrate Life’s Moments.’ This unique collaboration, in partnership with The ‘Genius Mom’ project from the China Women’s Development Foundation, will showcase nearly 400 traditional Chinese crafts in the lobbies of almost 100 Sheraton hotels across the country. The exhibits celebrate Chinese cultural heritage, inviting guests to explore and appreciate China’s diverse artisanal crafts.
Originally launched in the U.S. in 2023, the Gatherings by Sheraton program was designed to immerse guests in local culture and foster connections. Now, with the Greater China debut of the program, Sheraton aims to deepen its role as “The World’s Gathering Place.” “Sheraton Hotels aims to create vibrant spaces where guests from around the world can connect and celebrate cultural moments,” said Betty Tian, Vice President of Marketing for Marriott’s Premium & Select Brands in Greater China. “Partnering with ‘Genius Mom’ allows us to highlight traditional Chinese crafts, fostering meaningful connections.”
The showcased artworks represent different regions of China and incorporate symbolic elements of blessings.
Highlights include:
- Cloth Paste Paintings from Hebei, blending Manchu patchwork techniques with vibrant designs.
- Feng Xiang Dyeing from Guizhou, known for the Bouyei ethnic group’s intricate and meaningful textile patterns.
- Guangxi Zhuang Embroidery, featuring vivid motifs of nature, including butterflies and lions.
- Hubei Xilan Kapu, a Tujia ethnic craft, weaving happiness and good fortune into colorful brocade.
“We are thrilled to partner with Sheraton Hotels to promote Chinese heritage crafts while empowering local artisans,” said Nan Jing, Assistant Secretary-General of the China Women’s Development Foundation. “This initiative provides a valuable platform to showcase traditional craftsmanship and enriches travelers’ experiences.”
The ‘Celebrate Life’s Moments’ exhibitions will be on display in Sheraton lobbies across China until March 31, 2025, allowing guests to enjoy the rich history and stories of Chinese heritage crafts through interactive experiences.
ABOUT SHERATON HOTELS & RESORTS
Sheraton Hotels & Resorts makes it easy for guests to feel welcome at nearly 430 hotels and resorts in 70 countries and territories around the world. As the most global brand within Marriott Bonvoy’s portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world. Sheraton is currently undergoing a major brand transformation, creating a signature community experience for the next generation of travelers and locals alike at properties across the globe. The new vision for Sheraton features intuitive design, tech-forward experiences, and upgrades to everything from public space and F&B to flexible meeting space. For more information, please visit www.sheraton.com, and stay connected on Facebook, and @sheratonhotels on X and Instagram. Sheraton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
ABOUT THE ‘GENIUS MOM’
The ‘Genius Mom’ is a public welfare project launched by the China Women’s Development Foundation in 2019 to support the “Rural Revitalization” strategy. it focuses on preserving intangible cultural heritage and helping women in this field with home-based employment. Through standardized workshops, training, and product innovation, the project promotes the sustainable development of women and their craftsmanship.
Media Contacts:
Michele Lv
Senior Director, Communications, Greater China
Marriott International
Michele.lv@marriott.com
Jo Chen
Senior Manager, Communications, Greater China
Marriott International
Jo.j.chen@marriott.com
Source: Marriott International, Inc.
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