Qatar Airways partners with Hans Zimmer to debut a full sonic identity and album, enriching the journey of Skytrax’s 2025 World’s Best Airline
(IN SHORT) Qatar Airways has partnered with acclaimed composer Hans Zimmer to craft a dedicated sonic identity for the airline, reinforcing its focus on emotionally engaging travel experiences. The score—set to feature across onboard and brand touchpoints—will also be released as a full album on streaming platforms and the airline’s channels. CEO Engr. Badr Mohammed Al Meer said the collaboration reflects Qatar Airways’ ambition to inspire passengers and strengthen emotional connections, while Zimmer described the project as an opportunity to mirror the beauty of travel and the airline’s pioneering spirit. The initiative, launched as Qatar Airways holds the 2025 Skytrax World’s Best Airline title, marks the beginning of a long-term audio partnership and a key element of the carrier’s evolving brand identity.
(PRESS RELEASE) DOHA, Qatar, 2025-Jul-23 — /Travel PR News/ — Qatar Airways, crowned the World’s Best Airline by Skytrax in 2025, has embarked on a landmark creative venture with multiple Oscar- and Grammy-winning composer Hans Zimmer, unveiling a bespoke sonic identity designed to elevate every stage of the passenger journey.
Zimmer’s exclusive score will thread through the airline’s onboard environment—safety videos, boarding, lounges and beyond—and will also debut as a complete album on major streaming services and Qatar Airways’ own channels. The project underscores the carrier’s determination to craft travel experiences that resonate emotionally as well as physically.
“At Qatar Airways, we strive to inspire with every new horizon, and music is a powerful companion in shaping how our passengers feel—on the ground and in the air,” said Engr. Badr Mohammed Al Meer, Qatar Airways Group Chief Executive Officer. “Partnering with Hans Zimmer allows us to create a signature sound that mirrors our elegance and ambition. It’s more than a melody; it’s an emotional through-line that deepens our bond with travellers and enhances every moment they spend with us.”
Hans Zimmer added: “Collaborating with Qatar Airways on this visionary brief is an honour. Together, we’re building a sound world that captures the wonder of travel and the pioneering mindset that defines this exceptional airline.”
The new audio identity forms a cornerstone of Qatar Airways’ evolving brand expression. By channeling its ethos of reimagining possibility into music, the airline aims to tap directly into the human experiences—anticipation, discovery, reflection—that define global travel. This debut marks the start of a long-term partnership between the carrier and the composer, promising continued innovation in how sound can shape the journey.
For media enquiries, please email:
qrmedia@qatarairways.com.qa
SOURCE: Qatar Airways
