Qatar Airways launches new brand refresh campaign featuring an iconic burgundy carpet to inspire travellers to journey to the locations of their dreams
A new brand film draws on the distinct positioning of Qatar Airways, featuring an iconic burgundy carpet, inspiring travellers to return to the skies with the World’s Best Airline and create unforgettable memories around the world
DOHA, Qatar, 2022-Apr-13 — /Travel PR News/ — Qatar Airways has launched an inspiring new brand refresh campaign inviting people to ‘Let’s Fly’ as the world reopens and travellers once again take to the skies in search of new experiences and memories. With trips postponed, family occasions missed and friends disconnected over the last two years, the new campaign encourages people to start an exceptional journey of discovery from the moment they step on board a Qatar Airways aircraft. With creative agency partner McCann London, this is the largest brand collaboration the airline has seen in seven years.
Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travellers to journey to the locations of their dreams, while a new specially created song, also titled ‘Let’s Fly,’ invites them to let the airline ‘take you somewhere new’ to experience ‘burgundy sunset sky’, again leveraging on the distinctive brand colour of the airline. When passengers enter our aircraft, their trip becomes a reality and the memories begin as they are welcomed by our award-wining cabin crew who are the embodiment of our five-star service, making Qatar Airways a record-breaking six-time winner of the Skytrax ‘Airline of the Year’ title.
As one of the only airlines to never stop flying during the pandemic, Qatar Airways has regrown its network to almost 150 global destinations, with around 500 daily flights taking people to where they want to go. Inspiration and excitement of every form lies in wait – strolling through parks on an unforgettable city break, tiptoeing across the sand on the relaxing beach vacation of a lifetime, getting up close with wildlife on an African safari or simply reuniting with family and friends after time spent apart – whatever your dream escape, there is a world of opportunity lying in wait and Qatar Airways will take you there.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more and experience an exceptional journey with the World’s Best Airline. It is our mission to invite travellers, wherever they are in the world, to create memories for our passengers and ensure the journey is part of their experience, not just a way to get to their destination. We really do roll out the burgundy carpet for everyone on board to showcase the unparalleled levels of product and service excellence experienced when flying with Qatar Airways.”
A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021).
Qatar Airways has also become the first global airline in the world to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by Skytrax. This follows the success of HIA as the first airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating. These awards provide assurance to passengers across the world that the airline’s health and safety measures are subject to the highest possible standards of professional, independent scrutiny and assessment. For full details of all the measures that have been implemented on board and at HIA, please visit qatarairways.com/safety.
Notes to Editors:
About Qatar Airways:
A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021).
Hamad International Airport (HIA), the airline’s home and hub, was recently announced as the ‘World’s Best Airport’ in the Skytrax 2021 World Airport Awards. HIA has been steadily rising in the ‘World’s Best Airports’ rankings since the start of its operations in 2014.
Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.
Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights can stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, the world’s leading international air cargo carrier is based in Doha, State of Qatar. It serves a global network of more than 60 freighter destinations and 140 passenger destinations utilising freighters, belly-hold passenger flights, passenger freighters and mini freighters. The airline’s freighter fleet includes two Boeing 747-8 freighters, two Boeing 747-4 freighters, 26 Boeing 777 freighters, one Airbus A330 freighter, one Airbus A310 freighter and one Boeing 777-300ER mini freighter. It also has an extensive road feeder service (RFS) network.
Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive’s service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.
For further information, please contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Email: qrmedia@qatarairways.com.qa
Source: Qatar Airways
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