Qatar Airways and Novak Djokovic Announce Multi-Year Partnership to Promote Wellness and Excellence
The World’s Best Airline teams up with 24-time Grand Slam and 2024 Olympic Gold Medallist champion in multi-year partnership
(IN SHORT) Qatar Airways has announced a multi-year partnership with tennis champion Novak Djokovic, naming him as their Global Brand Ambassador and Wellness Advisor. This collaboration celebrates Djokovic’s career achievements and aligns with the airline’s commitment to excellence, wellness, and global connectivity. The partnership includes joint initiatives, such as enhancing the Qatar ExxonMobil Open and introducing Djokovic’s “Regenesis” Pod technology to Qatar, benefiting both athletes and Qatar Airways staff. Djokovic’s focus on wellness and seamless travel complements Qatar Airways’ mission, and the partnership aims to improve customer experiences and promote wellness in the sports and travel industry.
(PRESS RELEASE) Doha, Qatar, 2024-Dec-3 — /Travel PR News/ — Qatar Airways has officially partnered with tennis legend Novak Djokovic in a multi-year collaboration, naming him the airline’s Global Brand Ambassador and Wellness Advisor. This exciting partnership unites the World’s Best Airline, as recognized by Skytrax in 2024, with a sporting icon known for his record-breaking achievements, resilience, and global influence.
The announcement was made at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, a venue that symbolizes both peak performance and well-being – qualities that align with Novak Djokovic’s legendary career. The collaboration pays tribute to Novak’s success on the tennis courts, while emphasizing his drive for excellence and holistic well-being, values that resonate with Qatar Airways.
As a 24-time Grand Slam champion and the 2024 Olympic gold medalist, Novak Djokovic has set unprecedented records, inspiring millions with his unmatched skill and dedication. His career is a reflection of the perseverance, excellence, and global impact that Qatar Airways strives to uphold in its operations.
Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, commented, “We are honored to welcome Novak Djokovic into the Qatar Airways family. Novak’s exceptional career, characterized by groundbreaking achievements and unwavering determination, mirrors our own commitment to excellence. We are excited to support him as he competes at the highest level and continues to push the boundaries in the sport of tennis.”
Novak Djokovic expressed his enthusiasm for the partnership, stating, “It is a privilege to partner with Qatar Airways, a company I have long admired for its world-class service and dedication to well-being. I look forward to collaborating with Qatar Airways to enhance the customer experience while prioritizing wellness and longevity.”
This partnership emphasizes shared values around travel, wellness, and high performance. Novak’s focus on seamless travel and well-being aligns with Qatar Airways’ mission to connect people and foster a culture of care. Through this collaboration, Qatar Airways will strengthen its global network and engage Novak Djokovic’s vast fan base through exclusive activations and premium experiences at major tennis tournaments, including Grand Slam events.
Qatar Airways will also work with Djokovic to elevate the Qatar ExxonMobil Open, an ATP 500 event that plays a significant role in the global tennis calendar. Novak’s influence will help raise the tournament’s profile, attract top talent, and expand its global audience.
Additionally, the partnership will introduce Novak Djokovic’s “Regenesis” Pod technology to Qatar, an advanced recovery solution designed to optimize performance and accelerate recovery. The collaboration will make this cutting-edge wellness technology available to Qatar Airways staff, promoting physical recovery and well-being.
This alliance further solidifies Qatar Airways’ status as a key player in global sports sponsorship, joining a distinguished roster of partners that includes FIFA, Formula 1®, PSG, FC Internazionale Milano, and more.
For more information, visit www.qatarairways.com.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
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