Popular pass propels new agency weekend ridership record
Los Angeles – 2012-10-22 — /travelprnews.com/ — After experiencing record weekend ridership the weekend of Oct. 6, Metrolink is rolling out another eye-catching vinyl-wrapped train car – this one, promoting the popular $10 Weekend Pass. Beginning Monday, Southern Californians will see the 85 foot, royal purple train car traveling throughout the region.
Since the introduction of the weekend pass in July of 2011 weekend ridership has nearly doubled. The $10 Weekend Pass allows for unlimited travel anytime, anywhere system-wide from 7:00 p.m. on Friday through Sunday.
This is Metrolink’s fourth train wrap following two Bike Car wraps and a Breeder’s Cup train wrap.
ABOUT METROLINK (www.metrolinktrains.com)
Metrolink is Southern California’s regional commuter rail service in its 19th year of operation. The Southern California Regional Rail Authority (SCRRA), a joint powers authority made up of an 11-member board representing the transportation commissions of Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, governs the service. Metrolink operates over seven routes through a six-county, 512 route-mile network. Metrolink is the third largest commuter rail agency in the United States based on directional route miles and the seventh largest based on annual ridership.
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